Easy Content Builder simplifies your Shopify store's navigation with the Circle menu. It turns the collection list into a circle, square, or pill menu—known as 'bubble navigation'—that features your essential product collections on the home, collection, or any page.

Think of Shop By Category (Slider or Grid), Featured Collections, and Category Filter, which help your customers find products and information faster.

80% of visitors spend time looking at information above the fold. So, hero sections are incredibly powerful in motivating users to scroll down and browse the page.

Easily Content Builder lets you create dynamic hero sections with multi-column layouts, separate banner images for desktop and mobile, CTAs, social proof & trust, a sense of urgency with a Countdown timer, video background, overlapping video with other rich content, and more.

The Featured Products/Collections section lets you showcase your products on a slider for custom-chosen products or an entire collection. Ajax add-to-cart helps increase conversion rates by allowing customers to quickly add items to their cart without loading a new page.

Easily add cross-selling recommendations “If you like this, you might also like this.”, a personalized 'You May Also Like', 'Frequently bought together' below the main product being viewed, or upsell the premium products section above the fold.

To create a sense of urgency and drive more sales, you can add the countdown timer section on product pages, landing pages, or any custom page, reminding customers of limited-time offers.

Adding a layer of urgency to your offers encourages customers to purchase before missing out on the opportunity.

Easily display trust signals using the Icons With Text section - such as money-back guarantees, customer reviews, return/refund policies, SSL certificates, logos of credit card processors, etc.

It helps you gain the trust of new customers who may find it difficult to trust new brands they shop with.

Showcasing positive customer experiences and reviews using Icons With Text, Image With Text, or Video sections can build trust and credibility, encouraging potential buyers to purchase. Adding TikTok, YouTube Shorts, Vimeo, and Instagram Reels are powerful these days.

Why social proof is so important: 75% of consumers are likely to search for reviews and testimonials before making a purchase.

With the Table section, you can quickly generate responsive comparison tables on any page, allowing your users to compare your product features and key differences side-by-side.

This feature is a valuable addition to creating various types of tables, such as product feature comparisons, pricing tables, size charts, fit guides, or any custom data table. By incorporating product feature comparison tables, you equip your e-commerce customers with the necessary knowledge to make informed and confident purchase decisions.

Scrolling text or a set of images is a great way to advertise your latest deals, important information that visually draws more attention.

Easy Content Builder lets you animate elements like logos, images, or announcement messages on a loop across the browser or within a fixed container. It has a fully responsive layout that works great on all devices.

Showcasing authentic user-generated videos, unboxing videos, or customer testimonial videos is a powerful and cost-effective option for building trust with potential customers. You can add TikTok, YouTube Shorts, Vimeo, and Instagram Reels or upload your videos if you want to host them on your Shopify.

Video content helps improve your site's search engine optimization (SEO) by increasing time on site and reducing bounce rates.

If your store looks just like other Shopify static stores, it'll just easily get forgotten. Combining text, images, and animations (parallax, animation on scroll, or scrolling effect) gives your pages more life and makes them more interactive and dynamic.

You can apply animation effects section by section - a great way to increase visitor engagement and improve the usability of your pages.

Easy Content Builder gives you complete control to personalize the design, content, and functionality of any short- or long-form product pages.

Over 25+ prebuilt section variations are available to condense your product's complex details as a standalone landing page - from related and recommended products, scrolling announcement bar, tabs to overlapping images/videos with text, and more.

Besides creating high-converting pages, you can enhance your blog posts with Easy Content Builder by adding recommended products, multiple-column layouts, or rich content highlighting helpful tips, guides, and industry insights.

Or quickly create custom pages with structured data - such as recipes, FAQs, specs, author profiles, etc. - using metaobject templates.