Shoppable videos keep your customers engaged and encourage them to buy. That’s why we’re excited to introduce our latest Shopify theme section - Shoppable Videos. This new section allows you to turn your best UGC (user-generated content), how-to guides, or influencer videos into shoppable video widgets right in your store.
What are Shoppable videos?
Shoppable videos are interactive videos that include clickable links to products, making it easy for viewers to buy what they see. Platforms like TikTok, Reels, and YouTube have transformed how people engage with content and discover new products. With shoppable videos on your Shopify site, you can create a similar experience, allowing users to swipe through videos and discover products they love.
What are Shoppable Videos Perfect For?
High-quality videos are a proven way to keep visitors on your site longer, which in turn helps boost your conversion rates. That’s why an impressive 89% of businesses started using video in their marketing strategies in 2025.
Here are some popular ways Shopify brands are using shoppable videos:
- Showcase New Products: Highlight trending items or collections with short, punchy launch videos.
- Inspire Shoppers: Create how-tos, tutorials, recipes, or unboxing videos to spark interest and guide potential buyers.
- Comparison Videos: Highlight the pros and cons by showing the similarities, differences between products, before-and-after results, etc.
- Expert Recommendations: Share tips and reviews from trusted experts to build trust and guide shoppers.
- Boost Sales with Influencers: Collaborate with creators and influencers to use their videos, adding credibility and make a stronger connection with your audience.
3 Easy Steps to Add a Shoppable Video Carousel on Shopify
With our new Shoppable Videos feature (available with the Pro plan), you can set up a shoppable video carousel on your Shopify store in just 5 minutes.
After you install our Easy Content Builder and add a Shoppable Video section, you can have your carousel up and running in three easy steps:
Easy Content Builder - Shoppable Video section
- Upload your videos: Get your videos ready and upload them through our Shoppable Videos section. Right now, we don't have a direct import option from Instagram, Reels, or TikTok yet.
- Tag your products: Connect the products featured in your videos by tagging them. You can tag one product per video.
- Publish your video carousel: You can showcase your shoppable video carousel on your homepage, product detail pages, landing pages, blog posts, or any custom page you want.
Once you're all set, watch your engaged audience turn into paying customers.
Check out how the Shoppable Video carousel looks in a Shopify template:
Easy Content Builder - Shoppable Video example 1 - View Demo here
Easy Content Builder - Shoppable Video example 2 - View Demo here
Easy Content Builder - Shoppable Video example 2 - View Demo here
Best Practices for Shoppable Videos
To make the most of your shoppable videos on Shopify, here are some straightforward tips to help you get started:
- Video Format: Use MP4 or WebM. These formats work well across different browsers and load quickly.
- Video File Size: Keep your videos compressed to ideally under 2-4MB. This reduces loading times, especially on mobile devices.
- Video Duration: Aim for a length of 15-30 seconds. Shorter videos tend to get more views and less drop-off.
- Video Ratio: Use vertical (9:16) or square formats for better screen usage, especially on mobile.
- Lazy Loading or load videos on scroll: this helps speed up the initial page load.
- CDN-Hosted Video: Use videos hosted on a content delivery network (like Shopify files), ensuring they load quickly everywhere.
- Avoid Autoplay with Sound: Don’t have videos autoplay with sound on, as this can cause browsers to block them, especially on mobile.
Get Easy Content Builder for free
There are other ways to optimize your shoppable videos, such as tracking engagement metrics (like video plays and clicks on product tags), but focusing on these key points is a great start.
Conclusion
While popular platforms like Instagram, YouTube, and TikTok offer shopping features, it's essential to also share shoppable videos directly on your Shopify store.
Engaging shoppable videos can really highlight what makes your products special and can get viewers excited to buy right away. Product tags make it easy for customers to see what’s for sale at a glance. Plus, they let viewers add items to their cart on the fly. This quick process helps reduce the chances of them second-guessing their choices and abandoning their carts.