shopify 101

Coming up with a logo is a crucial step when it comes to building your Shopify store.

Whether you design a logo from scratch yourself, pick a logo generated by a logo maker, or hire a professional logo designer, you may end up going through the following questions when preparing a Logo Brief or picking your final logo:

• How do I know I picked the wrong logo?
• Which logo file formats do I need for my Shopify store and why?
• (If you decide to design your logo yourself) How to create an aesthetic and meaningful logo that goes far beyond a pretty visual?

I put together a logo design toolkit that assists you in the process of designing or evaluating your logo for your Shopify store.

You'll be glad to know that Easy Content Builder now supports structured data (schema.org) to create rich snippets for the Circle Menu, Accordion, and Featured Products sections, as well as all blog posts. This will help improve the overall SEO performance of your Shopify store.

For any Shopify store, in addition to the main mega menu with multi-columns and images, there's another useful menu type called the circle menu (also known as bubble navigation) that can be integrated within the body of the homepage, the filter at the top of collection pages, or any page of your choice.

Check out these 10 real ecommerce stores that use circle menus to enhance their navigation. This will give you valuable insights and best practices for implementing circle menus in your Shopify store.

Let's dive in.

How can you choose a typeface combination for your Shopify store? In this article, we'll share the top 10 free font pairings for your Shopify Dawn theme. These pairings are beautifully designed, mainly using Google fonts, and can help maintain consistency across your Shopify stores.

Choosing the right typeface combination is crucial; that's why many businesses consistently use the same font pairing across all of their marketing.

Nov 30, 2023 Update: If you want to display an Author profile on an article, product, or any page, we recommend you use the ECB Author metaobject. This way, you can create a single Author profile and reuse it on any page. Any edits you make to this artist profile will automatically be reflected on any page where it is used.

Blogs and content creation can be an effective marketing channel for any Shopify store. There are some arguments against how essential a blog is to a Shopify store - especially from ones who prefer to use transactional tactics such as Facebook, Google, or TikTok ads. But, if you aim at brand building in the long run, having an ecommerce blog as part of your Shopify store is a must-have and highly beneficial.

In this article, we will explore 10 amazing blog examples from Shopify stores and learn a few things about how to build an effective ecommerce blog.

For any Shopify store, About Us is a substantial page that you need to take seriously. Anyone new to your store wants to learn more than just the price point before they make a purchase decision. So, "About Us" page is an effective way to connect with your potential customers better and earn their trust over time.

This article will provide 12 best 'About Us' examples and tips for creating a compelling About Us page on your Shopify stores.

Looking for effective landing page examples for your Shopify store?

We've put together six Shopify landing pages that were built on the Dawn theme, so you can get inspired and create your own amazing pages.

But before you dive in, we recommend learning how to natively build and launch a landing page in Shopify itself. This will help you get the most out of your page-building experience.

Nov 30, 2023 Update: Easy Content Builder introduces a new feature that enables you to create new Shopify metaobject templates faster - a handy way to create fully custom pages such as Recipes, Ingredient Lists, Product manuals (pdf files), Author bio, etc., More details here.

Easy Content Builder now allows you to add custom data and content by using metaobjects as a dynamic source. Metaobjects help you define and create custom structured, reusable data to enrich your Shopify pages that standard features can't match - such as size charts, product FAQs, ingredient lists, collection banners, recipes, specifications, etc.

Currently, the Easy Content Builder app helps you create and connect metaobjects to your Shopify online store through dynamic sources for 3 types of content:

• Icons with text
• Tabs - coming soon
• Accordions - coming soon

July 2024 Update: As Andi shifts her focus to other channels, this store is now closed.

We're thrilled to spotlight Banana Llama, a brand owned by the Scottish artist - Andi. The bananallama.co.uk exemplifies minimal design and effective use of Easy Content Builder's features.

Meet Andi: The UX/UI Designer by day, freelance artist by night.

Andi has a strong passion for illustration & creativity. She provides unique hand-drawn pieces of Wall Art Prints, custom Portraits, or Birthday Cards.

We are thrilled to feature an outstanding female-owned skincare brand, The Smoom, that has utilized the Easy Content Builder to customize its homepage, collection page, and product page with informative yet concise sections.

The Smoom is known for its innovative product Face Floss™, which is made of 100% natural, vegan, and cruelty-free ingredients. The brand prides itself on carefully selecting nourishing natural ingredients to create gentle yet effective skincare solutions that cater to your skin's requirements without any unnecessary additives. You can check out The Smoom's homepage, collection, and product pages, created using the Easy Content Builder, to see how they have made the most of this tool.

It is our pleasure to highlight a remarkable brand called This Sucks™ that produces and distributes single origin ground coffee and mineral water. This Sucks™ is a perfect representation of a Shopify store that features a simple yet elegant design, coupled with effective use of the Easy Content Builder to enhance its homepage - https://this-sucks.com.

We're really excited to introduce you to Voldt.co.uk, a fantastic Shopify store that uses Easy Content Builder, particularly the metaobject-backed sections, to enhance its product page and add a creative edge to its store. Voldt is a family business with over 100 years of experience in the automotive electrical sector, specializing in charging cables.

When building a Shopify store, your goal is to get users to hit the Add To Cart button, and there's no way you'll achieve that without a revenue-optimized product page.

We're exploring 3 top brands - all of which were built with Shopify - and learning how they optimize their product pages on mobile that motivate visitors to buy. Why is mobile conversion optimization so crucial to Shopify stores?

At least 79% of smartphone users have made a purchase through their mobile devices in the last six months of 2021.

If you're seeking ways to improve your product page CRO (conversion rate optimization) on mobile, then the key takeaways below are for you.

Mega menus (also known as expandable menus) are an excellent navigation choice if your Shopify store sells many SKUs. They reveal lower-level submenu items all at once when you click or hover over the main menu item.

As you might know, Dawn theme v5.0.0 introduces one of the most requested features - the Mega Menu, giving you more flexibility to organize your Shopify store's navigation.

Even though the Dawn theme only enables a relatively simple way to create the mega menu layout, it's a handy option to set up your main navigation without a 3rd party app.

Read on to learn:

1. Why are Mega menus important?
2. A step-by-step guide to creating a mega menu on the Dawn theme
3. 10 mega menu examples for inspiration

Easy Content Builder now introduces a new way to create metaobject templates faster. Whether you need to add unique content sections to specific products or create shared sections for multiple pages, metaobjects offer a flexible and efficient solution.

This article will shed light on what Shopify metaobjects are, when you should use metaobjects, and how to create a metaobject template on your Shopify store using Easy Content Builder.

We're excited to introduce our new BFCM landing page template for Shopify, designed with Easy Content Builder. With the upcoming big sale events like Black Friday Cyber Monday and Xmas, our BFCM template empowers you to create a powerful and unique Shopify landing page that engages your audience and drives desired actions.

Let's take a closer look at some key sections and how you can optimize your Shopify landing page to effectively showcase your brand and products. From the compelling hero section to the versatile "Shop" section featuring a countdown timer, and the flexible color theme and column layouts, you'll see how each element can be tailored to suit your specific needs and create a unique and engaging experience for your visitors. Let's get started.

We're thrilled to introduce our new custom section library, which illustrates how you can blend different app blocks in Easy Content Builder to create custom sections for your Shopify store. It's easy enough for anyone on your team to drag, drop, and create these custom sections in just minutes - no developer required.

Each custom section example details the specific app blocks it contains, allowing you to experiment with a variety of blocks available in Easy Content Builder to tailor it to your preferences.

As a Shopify brand owner, you always want to boost sales and engage users in your online store. One way to do this is by adding recipe cards to blog posts or pages that showcase your products in a unique and compelling way. Recipes are powerful content types that can help you attract and retain customers by providing them with step-by-step instructions, beautiful images, and useful tips.

Whether you sell food and drink items, beauty products, kitchen equipment, or anything in between, you can demonstrate how your products can be used in creative and delicious ways.

In this article, we curated 12 delicious recipe pages on Shopify that can help you get inspired and create your own recipe pages.

Nov 30, 2023 Update: Easy Content Builder now supports Icons With Text using metaobjects. Learn more.

This post is part of a series called Shopify Dawn theme enhancements:

• Shopify Dawn theme: multicolumn & How to enrich it (Part 1)
• Shopify Dawn theme: Images With Text & How to enrich it (Part 2)

In the previous post in this series, we explored how to add the multicolumn sections with rich content blocks (not just a Text block) and Images With Text (with different styles) to the Dawn theme.

In this post, our team at Posstack will:

• Explain a few missing features in the Dawn theme
• Share how to enhance the Icons With Text in the Dawn theme without coding

Nov 30, 2023 Update: Easy Content Builder now supports using metaobjects. If you want to load dynamic images to the Image With Text section, use ECB Media Metaobject. Learn more.

This post is part of a series called Shopify Dawn theme enhancements:

• Shopify Dawn theme: multicolumn & how to enrich it (Part 1)
• Shopify Dawn theme: Icons With Text & how to enrich it (Part 3)

In the previous post in this series, we explored how to add the multicolumn sections with rich content blocks (not just a Text block) to the Dawn theme.

In this post, we will:

• Explain a few missing features in the Dawn theme
• Share how to enhance the Image With Text in the Dawn theme without coding