shopify 101

Coming up with a logo is a crucial step when it comes to building your Shopify store.

Whether you design a logo from scratch yourself, pick a logo generated by a logo maker, or hire a professional logo designer, you may end up going through the following questions when preparing a Logo Brief or picking your final logo:

• How do I know I picked the wrong logo?
• Which logo file formats do I need for my Shopify store and why?
• (If you decide to design your logo yourself) How to create an aesthetic and meaningful logo that goes far beyond a pretty visual?

I put together a logo design toolkit that assists you in the process of designing or evaluating your logo for your Shopify store.

You'll be glad to know that Easy Content Builder now supports structured data (schema.org) to create rich snippets for the Circle Menu, Accordion, and Featured Products sections, as well as all blog posts. This will help improve the overall SEO performance of your Shopify store.

For any Shopify store, in addition to the main mega menu with multi-columns and images, there's another useful menu type called the circle menu (also known as bubble navigation) that can be integrated within the body of the homepage, the filter at the top of collection pages, or any page of your choice.

Check out these 10 real ecommerce stores that use circle menus to enhance their navigation. This will give you valuable insights and best practices for implementing circle menus in your Shopify store.

Let's dive in.

How can you choose a typeface combination for your Shopify store? In this article, we'll share the top 10 free font pairings for your Shopify Dawn theme. These pairings are beautifully designed, mainly using Google fonts, and can help maintain consistency across your Shopify stores.

Choosing the right typeface combination is crucial; that's why many businesses consistently use the same font pairing across all of their marketing.

Nov 30, 2023 Update: If you want to display an Author profile on an article, product, or any page, we recommend you use the ECB Author metaobject. This way, you can create a single Author profile and reuse it on any page. Any edits you make to this artist profile will automatically be reflected on any page where it is used.

Blogs and content creation can be an effective marketing channel for any Shopify store. There are some arguments against how essential a blog is to a Shopify store - especially from ones who prefer to use transactional tactics such as Facebook, Google, or TikTok ads. But, if you aim at brand building in the long run, having an ecommerce blog as part of your Shopify store is a must-have and highly beneficial.

In this article, we will explore 10 amazing blog examples from Shopify stores and learn a few things about how to build an effective ecommerce blog.

For any Shopify store, About Us is a substantial page that you need to take seriously. Anyone new to your store wants to learn more than just the price point before they make a purchase decision. So, "About Us" page is an effective way to connect with your potential customers better and earn their trust over time.

This article will provide 12 best 'About Us' examples and tips for creating a compelling About Us page on your Shopify stores.

What makes an art and poster store truly effective? There are, in fact, a few key components that can really make them successful.

We believe the most important thing is showcasing excellent art and poster images in a stylish and appealing way. This gives customers a good idea of how these pieces will look in their ideal spaces. Just like any e-commerce site, the magic is in simplicity. You want a beautiful website, but it shouldn’t distract from the art and posters you’re selling.

In this article, we've put together a list of 20 of our favorite art and poster shops on Shopify to spark your inspiration. Feel free to browse through each site and look at them for yourself.

If you’re selling creams, serums, soaps, or other skin and hair care products online, you can use the Dawn theme and the Posstack Easy Content Builder to create a store that reflects your brand’s unique look and feel.

Starting with prebuilt sections, Easy Content Builder provides a no-code and easy way, even without coding skills.

Are blogs still relevant for your e-commerce business these days, especially with ads dominating the scene?

Look at big brands like Gymshark and Stanley — they rank for tons of niche keywords and attract hundreds of thousands of visitors each month.

If you’re not adding a blog to your Shopify store, you’re missing out on a great way to connect with your audience, boost your brand image, and share your values.

Effective blogging can drive valuable SEO traffic to your product pages without relying solely on ads.

In this article, we’ve selected 5 impressive blogs from real Shopify stores that demonstrate how powerful blogging can be for business growth.

Before we dive into the list, let’s explore an easy way to create eye-catching blog post templates on Shopify without any coding skills.

Looking for effective landing page examples for your Shopify store?

We've put together six Shopify landing pages that were built on the Dawn theme, so you can get inspired and create your own amazing pages.

But before you dive in, we recommend learning how to natively build and launch a landing page in Shopify itself. This will help you get the most out of your page-building experience.

Just think about it: a few years ago, if you wanted to set up a custom Shopify product page or a detailed long-form page, you probably had to hire a Shopify agency or bring in some developers. But now, with Easy Content Builder, you can add advanced custom sections to your pages without touching any code.

Just start with your marketing ideas, you'll be able to turn them into a high-converting page in no time.

We're pleased to announce the important improvements of our Easy Content Builder - bringing new hierarchical grids. This update gives you creative control to create a few different types of sections in more interesting layouts beyond the common column and modular grids.

Nov 30, 2023 Update: Easy Content Builder introduces a new feature that enables you to create new Shopify metaobject templates faster - a handy way to create fully custom pages such as Recipes, Ingredient Lists, Product manuals (pdf files), Author bio, etc., More details here.

Easy Content Builder now allows you to add custom data and content by using metaobjects as a dynamic source. Metaobjects help you define and create custom structured, reusable data to enrich your Shopify pages that standard features can't match - such as size charts, product FAQs, ingredient lists, collection banners, recipes, specifications, etc.

Currently, the Easy Content Builder app helps you create and connect metaobjects to your Shopify online store through dynamic sources for 3 types of content:

• Icons with text
• Tabs - coming soon
• Accordions - coming soon

July 2024 Update: As Andi shifts her focus to other channels, this store is now closed.

We're thrilled to spotlight Banana Llama, a brand owned by the Scottish artist - Andi. The bananallama.co.uk exemplifies minimal design and effective use of Easy Content Builder's features.

Meet Andi: The UX/UI Designer by day, freelance artist by night.

Andi has a strong passion for illustration & creativity. She provides unique hand-drawn pieces of Wall Art Prints, custom Portraits, or Birthday Cards.

We are thrilled to feature an outstanding female-owned skincare brand, The Smoom, that has utilized the Easy Content Builder to customize its homepage, collection page, and product page with informative yet concise sections.

The Smoom is known for its innovative product Face Floss™, which is made of 100% natural, vegan, and cruelty-free ingredients. The brand prides itself on carefully selecting nourishing natural ingredients to create gentle yet effective skincare solutions that cater to your skin's requirements without any unnecessary additives. You can check out The Smoom's homepage, collection, and product pages, created using the Easy Content Builder, to see how they have made the most of this tool.

It is our pleasure to highlight a remarkable brand called This Sucks™ that produces and distributes single origin ground coffee and mineral water. This Sucks™ is a perfect representation of a Shopify store that features a simple yet elegant design, coupled with effective use of the Easy Content Builder to enhance its homepage - https://this-sucks.com.

With Instagram reaching 1 billion monthly active users and TikTok exceeding 1 billion monthly active users worldwide, it's essential to integrate Instagram Feed, TikTok, Vimeo, and Youtube videos into your Shopify store to capitalize on these platforms' massive audiences and increase traffic and sales.

We're really excited to introduce you to Voldt.co.uk, a fantastic Shopify store that uses Easy Content Builder, particularly the metaobject-backed sections, to enhance its product page and add a creative edge to its store. Voldt is a family business with over 100 years of experience in the automotive electrical sector, specializing in charging cables.

When building a Shopify store, your goal is to get users to hit the Add To Cart button, and there's no way you'll achieve that without a revenue-optimized product page.

We're exploring 3 top brands - all of which were built with Shopify - and learning how they optimize their product pages on mobile that motivate visitors to buy. Why is mobile conversion optimization so crucial to Shopify stores?

At least 79% of smartphone users have made a purchase through their mobile devices in the last six months of 2021.

If you're seeking ways to improve your product page CRO (conversion rate optimization) on mobile, then the key takeaways below are for you.

Mega menus (also known as expandable menus) are an excellent navigation choice if your Shopify store sells many SKUs. They reveal lower-level submenu items all at once when you click or hover over the main menu item.

As you might know, Dawn theme v5.0.0 introduces one of the most requested features - the Mega Menu, giving you more flexibility to organize your Shopify store's navigation.

Even though the Dawn theme only enables a relatively simple way to create the mega menu layout, it's a handy option to set up your main navigation without a 3rd party app.

Read on to learn:

1. Why are Mega menus important?
2. A step-by-step guide to creating a mega menu on the Dawn theme
3. 10 mega menu examples for inspiration