shopify 101

Coming up with a logo is a crucial step when it comes to building your Shopify store.

Whether you design a logo from scratch yourself, pick a logo generated by a logo maker, or hire a professional logo designer, you may end up going through the following questions when preparing a Logo Brief or picking your final logo:

• How do I know I picked the wrong logo?
• Which logo file formats do I need for my Shopify store and why?
• (If you decide to design your logo yourself) How to create an aesthetic and meaningful logo that goes far beyond a pretty visual?

I put together a logo design toolkit that assists you in the process of designing or evaluating your logo for your Shopify store:

1. Brainstorming
Research Questionnaire
2. Logo design direction
Positioning: USP, target audience.
Find your logo ideas: Well-designed logo directories, logo-related hashtags
Select the logo types: Abstract, Typographic, Emblem, etc.
3. Logo design toolkit:
Color (Color meaning & toolkit)
Typography (Font toolkit)
Logo files for your Shopify store:
Web (70 dpi) vs. Print (300 dpi)
Raster (jpeg, png, gif) vs. vector (ai, eps, svg)
Best free logo makers
4. Evaluate & pick the right logo for your Shopify store
5. Reference logos by shapes (circles, squares or rectangles, horizontal lines, vertical lines)

Nov 30, 2023 Update: If you want to display an Author profile on an article, product, or any page, we recommend you use the ECB Author metaobject. This way, you can create a single Author profile and reuse it on any page. Any edits you make to this artist profile will automatically be reflected on any page where it is used.

Blogs and content creation can be an effective marketing channel for any Shopify store. There are some arguments against how essential a blog is to a Shopify store - especially from ones who prefer to use transactional tactics such as Facebook, Google, or TikTok ads. But, if you aim at brand building in the long run, having an ecommerce blog as part of your Shopify store is a must-have and highly beneficial.

In this article, we will explore 10 amazing blog examples from Shopify stores and learn a few things about how to build an effective ecommerce blog.

For any Shopify store, About Us is a substantial page that you need to take seriously. Anyone new to your store wants to learn more than just the price point before they make a purchase decision. So, "About Us" page is an effective way to connect with your potential customers better and earn their trust over time.

This article will provide 12 best 'About Us' examples and tips for creating a compelling About Us page on your Shopify stores.

Nov 30, 2023 Update: Easy Content Builder introduces a new feature that enables you to create new Shopify metaobject templates faster - a handy way to create fully custom pages such as Recipes, Ingredient Lists, Product manuals (pdf files), Author bio, etc., More details here.

Easy Content Builder now allows you to add custom data and content by using metaobjects as a dynamic source. Metaobjects help you define and create custom structured, reusable data to enrich your Shopify pages that standard features can't match - such as size charts, product FAQs, ingredient lists, collection banners, recipes, specifications, etc.

Currently, the Easy Content Builder app helps you create and connect metaobjects to your Shopify online store through dynamic sources for 3 types of content:

• Icons with text
• Tabs - coming soon
• Accordions - coming soon

We're thrilled to spotlight Banana Llama, a brand owned by the Scottish artist - Andi. The bananallama.co.uk exemplifies minimal design and effective use of Easy Content Builder's features.

Meet Andi: The UX/UI Designer by day, freelance artist by night.

Andi has a strong passion for illustration & creativity. She provides unique hand-drawn pieces of Wall Art Prints, custom Portraits, or Birthday Cards.

When building a Shopify store, your goal is to get users to hit the Add To Cart button, and there's no way you'll achieve that without a revenue-optimized product page.

We're exploring 3 top brands - all of which were built with Shopify - and learning how they optimize their product pages on mobile that motivate visitors to buy. Why is mobile conversion optimization so crucial to Shopify stores?

At least 79% of smartphone users have made a purchase through their mobile devices in the last six months of 2021.

If you're seeking ways to improve your product page CRO (conversion rate optimization) on mobile, then the key takeaways below are for you.

Mega menus (also known as expandable menus) are an excellent navigation choice if your Shopify store sells many SKUs. They reveal lower-level submenu items all at once when you click or hover over the main menu item.

As you might know, Dawn theme v5.0.0 introduces one of the most requested features - the Mega Menu, giving you more flexibility to organize your Shopify store's navigation.

Even though the Dawn theme only enables a relatively simple way to create the mega menu layout, it's a handy option to set up your main navigation without a 3rd party app.

Read on to learn:

1. Why are Mega menus important?
2. A step-by-step guide to creating a mega menu on the Dawn theme
3. 10 mega menu examples for inspiration

Easy Content Builder now introduces a new way to create metaobject templates faster. Whether you need to add unique content sections to specific products or create shared sections for multiple pages, metaobjects offer a flexible and efficient solution.

This article will shed light on what Shopify metaobjects are, when you should use metaobjects, and how to create a metaobject template on your Shopify store using Easy Content Builder.

Nov 30, 2023 Update: Easy Content Builder now supports Icons With Text using metaobjects. Learn more.

This post is part of a series called Shopify Dawn theme enhancements:

• Shopify Dawn theme: multicolumn & How to enrich it (Part 1)
• Shopify Dawn theme: Images With Text & How to enrich it (Part 2)

In the previous post in this series, we explored how to add the multicolumn sections with rich content blocks (not just a Text block) and Images With Text (with different styles) to the Dawn theme.

In this post, our team at Posstack will:

• Explain a few missing features in the Dawn theme
• Share how to enhance the Icons With Text in the Dawn theme without coding

Nov 30, 2023 Update: Easy Content Builder now supports using metaobjects. If you want to load dynamic images to the Image With Text section, use ECB Media Metaobject. Learn more.

This post is part of a series called Shopify Dawn theme enhancements:

• Shopify Dawn theme: multicolumn & how to enrich it (Part 1)
• Shopify Dawn theme: Icons With Text & how to enrich it (Part 3)

In the previous post in this series, we explored how to add the multicolumn sections with rich content blocks (not just a Text block) to the Dawn theme.

In this post, we will:

• Explain a few missing features in the Dawn theme
• Share how to enhance the Image With Text in the Dawn theme without coding

Nov 30, 2023 Update: Easy Content Builder now supports metaobject templates.

This post is part of a series called Shopify Dawn theme enhancements:

• Shopify Dawn theme: Image With Text & How to enrich it (Part 2)
• Shopify Dawn theme: Icons With Text & How to enrich it (Part 3)

In this series, our team at Posstack will:

• Explain a few missing features in the Dawn theme
• Share how to enhance the Dawn theme without coding

Dawn - the first free OS 2.0 theme built by Shopify - is a good starting point, you can make it easy or go advanced. Learn why you should consider using the Dawn theme here.

In this first post, let’s begin with creating multicolumn layouts and adding any block types to the grid column.

Nov 30, 2023 Update: In case you are interested, Easy Content Builder now supports metaobject templates.

Dawn is the first free Online Store 2.0 thememaintained and built by Shopify. This flagship theme was first announced in June 2021 at Unite, along with the launch of the Online Store 2.0.

Since then, Dawn has become a Shopify reference theme and is used as the basis for all free Shopify themes. All Shopify development stores created after 29 June 2021 use Dawn as their default theme.

Upon our observation, we’ve recently seen many upvotes from the Shopify developers despite Dawn’s ‘minimal set of features’; a few to name: “The Dawn theme is best, you can make it as easy or go advanced,” “I find the Dawn theme is a great theme for fashion,” “Free theme: I’d go for Dawn. The theme that most Shopify themes are built off so a good starting point if you need further development later.”...

Let’s find out why Dawn is the ideal way to start configuring your Shopify store.

When it comes to a Shopify store, hero banners are a key part of your home page and store landing pages. It's a powerful way to create an immediate impression, highlight promotions, and bring your products to life in an engaging, attractive format.

In this article below, you will learn 6 important things to get the hero banners right, the recommended format and dimensions, and 10 examples to inspire you to design your own hero banners.

The best Shopify sites have one thing in common: beautiful product photos. They load the right image size for the right situation and load fast.

The image sizes for your store will vary depending on the Shopify theme you use. Here we will give some recommended image dimensions that are best for Desktop and mobile screens while keeping your store loading fast.

In this article:

1. Recommended dimensions for Shopify product images
2. Recommended dimensions for Shopify category banner, hero, and slideshow images
3. File format: why JPEG is the best friend. When & how is WebP used on Shopify?
4. The actual image size vs. HTML container size
5. Shopify image compression and optimization

As you might know...

Amazon attributed upsells and cross-sells helped them gain 35% of its revenue - both the 'Frequently Bought Together' and 'Customers Who Bought This Item Also Bought'.

Sounds great? So, how to boost your Shopify store sales with similar upsells and cross-sells?

In this post, we will look at real-life examples of upsells and cross-sells and learn what's the best way to approach this product recommendation strategy.

Nov 30, 2023 Update: If you want to display a Manufacturer or Brand profile on a product, article, or any page, we recommend you use the ECB Author metaobject. This way, you can create a single Manufacturer profile and reuse it on any page. Any edits you make to this artist profile will automatically be reflected on any page where it is used.

Creating a one product Shopify store means a much larger chance of success since you focus on selling one thing really well if done right.

A one product Shopify store refers to stores that literally sell only one product type. Opting for a one product store is the right path for some vendors, and this approach has pros and cons.

Read on to learn:

• Pros and cons of a one product Shopify store
• Top 5 examples of one product Shopify stores
• How to build a One Product Shopify store with Easy Content Builder