shopify 101

Mega menus (also known as expandable menus) are an excellent navigation choice if your Shopify store sells many SKUs. They reveal lower-level submenu items all at once when you click or hover over the main menu item.

As you might know, Dawn theme v5.0.0 introduces one of the most requested features - the Mega Menu, giving you more flexibility to organize your Shopify store's navigation.

Even though the Dawn theme only enables a relatively simple way to create the mega menu layout, it's a handy option to set up your main navigation without a 3rd party app.

Read on to learn:

1. Why are Mega menus important?
2. A step-by-step guide to creating a mega menu on the Dawn theme
3. 10 mega menu examples for inspiration

A product comparison chart (also known as product comparison table) is an essential feature for any Shopify store. It lets customers check out your product features and key differences side-by-side, making it easier for them to find which product is best for their needs. This ultimately speeds up their journey from just browsing to making a purchase.

In this article, I’ll walk you through how to create a comparison chart on any Shopify page without any coding, all thanks to Easy Content Builder. But before we get into the step-by-step guide, let’s take a look at some fun custom comparison charts you can make with Easy Content Builder.

Easy Content Builder now introduces a new way to create metaobject templates faster. Whether you need to add unique content sections to specific products or create shared sections for multiple pages, metaobjects offer a flexible and efficient solution.

This article will shed light on what Shopify metaobjects are, when you should use metaobjects, and how to create a metaobject template on your Shopify store using Easy Content Builder.

We're excited to introduce our new BFCM landing page template for Shopify, designed with Easy Content Builder. With the upcoming big sale events like Black Friday Cyber Monday and Xmas, our BFCM template empowers you to create a powerful and unique Shopify landing page that engages your audience and drives desired actions.

Let's take a closer look at some key sections and how you can optimize your Shopify landing page to effectively showcase your brand and products. From the compelling hero section to the versatile "Shop" section featuring a countdown timer, and the flexible color theme and column layouts, you'll see how each element can be tailored to suit your specific needs and create a unique and engaging experience for your visitors. Let's get started.

We're thrilled to introduce our new custom section library, which illustrates how you can blend different app blocks in Easy Content Builder to create custom sections for your Shopify store. It's easy enough for anyone on your team to drag, drop, and create these custom sections in just minutes - no developer required.

Each custom section example details the specific app blocks it contains, allowing you to experiment with a variety of blocks available in Easy Content Builder to tailor it to your preferences.

As a Shopify brand owner, you always want to boost sales and engage users in your online store. One way to do this is by adding recipe cards to blog posts or pages that showcase your products in a unique and compelling way. Recipes are powerful content types that can help you attract and retain customers by providing them with step-by-step instructions, beautiful images, and useful tips.

Whether you sell food and drink items, beauty products, kitchen equipment, or anything in between, you can demonstrate how your products can be used in creative and delicious ways.

In this article, we curated 12 delicious recipe pages on Shopify that can help you get inspired and create your own recipe pages.

Nov 30, 2023 Update: Easy Content Builder now supports Icons With Text using metaobjects. Learn more.

This post is part of a series called Shopify Dawn theme enhancements:

• Shopify Dawn theme: multicolumn & How to enrich it (Part 1)
• Shopify Dawn theme: Images With Text & How to enrich it (Part 2)

In the previous post in this series, we explored how to add the multicolumn sections with rich content blocks (not just a Text block) and Images With Text (with different styles) to the Dawn theme.

In this post, our team at Posstack will:

• Explain a few missing features in the Dawn theme
• Share how to enhance the Icons With Text in the Dawn theme without coding

Nov 30, 2023 Update: Easy Content Builder now supports using metaobjects. If you want to load dynamic images to the Image With Text section, use ECB Media Metaobject. Learn more.

This post is part of a series called Shopify Dawn theme enhancements:

• Shopify Dawn theme: multicolumn & how to enrich it (Part 1)
• Shopify Dawn theme: Icons With Text & how to enrich it (Part 3)

In the previous post in this series, we explored how to add the multicolumn sections with rich content blocks (not just a Text block) to the Dawn theme.

In this post, we will:

• Explain a few missing features in the Dawn theme
• Share how to enhance the Image With Text in the Dawn theme without coding

Nov 30, 2023 Update: Easy Content Builder now supports metaobject templates.

This post is part of a series called Shopify Dawn theme enhancements:

• Shopify Dawn theme: Image With Text & How to enrich it (Part 2)
• Shopify Dawn theme: Icons With Text & How to enrich it (Part 3)

In this series, our team at Posstack will:

• Explain a few missing features in the Dawn theme
• Share how to enhance the Dawn theme without coding

Dawn - the first free OS 2.0 theme built by Shopify - is a good starting point, you can make it easy or go advanced. Learn why you should consider using the Dawn theme here.

In this first post, let’s begin with creating multicolumn layouts and adding any block types to the grid column.

Nov 30, 2023 Update: In case you are interested, Easy Content Builder now supports metaobject templates.

Dawn is the first free Online Store 2.0 thememaintained and built by Shopify. This flagship theme was first announced in June 2021 at Unite, along with the launch of the Online Store 2.0.

Since then, Dawn has become a Shopify reference theme and is used as the basis for all free Shopify themes. All Shopify development stores created after 29 June 2021 use Dawn as their default theme.

Upon our observation, we’ve recently seen many upvotes from the Shopify developers despite Dawn’s ‘minimal set of features’; a few to name: “The Dawn theme is best, you can make it as easy or go advanced,” “I find the Dawn theme is a great theme for fashion,” “Free theme: I’d go for Dawn. The theme that most Shopify themes are built off so a good starting point if you need further development later.”...

Let’s find out why Dawn is the ideal way to start configuring your Shopify store.

When it comes to a Shopify store, hero banners are a key part of your home page and store landing pages. It's a powerful way to create an immediate impression, highlight promotions, and bring your products to life in an engaging, attractive format.

In this article below, you will learn 6 important things to get the hero banners right, the recommended format and dimensions, and 10 examples to inspire you to design your own hero banners.

The best Shopify sites have one thing in common: beautiful product photos. They load the right image size for the right situation and load fast.

The image sizes for your store will vary depending on the Shopify theme you use. Here we will give some recommended image dimensions that are best for Desktop and mobile screens while keeping your store loading fast.

In this article:

1. Recommended dimensions for Shopify product images
2. Recommended dimensions for Shopify category banner, hero, and slideshow images
3. File format: why JPEG is the best friend. When & how is WebP used on Shopify?
4. The actual image size vs. HTML container size
5. Shopify image compression and optimization

Mega Menus and Circle Menus are fantastic options to enhance navigation in your Shopify store, making it easier for your customers to find what they’re looking for and, ultimately, boost those sales.

But what sets them apart? Are there any downsides to using Mega Menus that you should keep in mind? And what makes Circle Menus such a great choice? Should you lean towards Mega Menus or give Circle Menus a shot instead? This article will help answer those questions and share some handy tips to help you set up a navigation menu that really works for your Shopify store.

The 'Buy' section right above the fold of your Shopify product page (PDP) is super important. You don't need to squeeze every little detail in here, but you definitely want to ensure that it can sell the product using just what's in that space.

Check out these 5 sections from Easy Content Builder to make your 'Buy' box really pop at the top of your Shopify product page. Plus, this article also shares 7 great sections to enhance the area below the fold. The best part? You don’t need any coding skills. Your marketing team can jump right in and make changes right within the Shopify editor.

As you might know...

Amazon attributed upsells and cross-sells helped them gain 35% of its revenue - both the 'Frequently Bought Together' and 'Customers Who Bought This Item Also Bought'.

Sounds great? So, how to boost your Shopify store sales with similar upsells and cross-sells?

In this post, we will look at real-life examples of upsells and cross-sells and learn what's the best way to approach this product recommendation strategy.

Searching for the best Shopify stores using the Dawn theme for inspiration to create your custom store?

As you might know, Dawn is the ideal way to start configuring your Shopify store. You can find out why here. Dawn is the first free Online Store 2.0 theme maintained and built by Shopify. This modern and flexible theme is used as the basis for all free Shopify themes.

We’ve browsed hundreds of stores using the Dawn theme from various niches - home decor, fashion, cosmetics, etc. - and picked those we loved most.

In this post, you will find both minimal sites with a similar look to the default Dawn design and heavily customized sites built off on this flagship theme.

Creating a one product Shopify store means a much larger chance of success since you focus on selling one thing really well if done right.

A one product Shopify store refers to stores that literally sell only one product type. Opting for a one product store is the right path for some vendors, and this approach has pros and cons.