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Creating a one product Shopify store means a much larger chance of success since you focus on selling one thing really well if done right.
A one product Shopify store refers to stores that literally sell only one product type. Opting for a one product store is the right path for some vendors, and this approach has pros and cons.
Let's jump in.
Pros & Cons of a One Product Shopify Store
For those who just started, selling a single product type can be scary since choosing the exact winning product to sell is tough. That's why most retailers tend to sell many products at the beginning to test the water.
In fact, selling just one product type can provide advantages if done properly, including:
- Defined target market: It's easier to identify and focus on the specific market that matters most. Instead of researching data for multiple products, you can focus on positioning your brand to specific target audiences (with the help of handy tools like Google Trends or Facebook Audience insights, etc.).
- Better conversion rate: Because you only have one product type, you can focus 100% on marketing initiatives, product innovation, and iteration to adapt to your customer needs better. You can highlight your one ‘signature’ product line over multiple products. If you market it right, you have a high chance of attracting more customers and orders.
- Easier to rank on the search engine result pages: with SEO efforts and marketing done right, you have better chances to rank your one product store over a general store.
- Maintenance with a lean team: because you build around 1 product type, you don't need a large team unless you need to scale up your product line. Managing your one product Shopify store costs you less time and effort.
Besides the benefits above, remember that creating effective and creative marketing materials can be tough because you have fewer choices with a single product type. It's also harder to increase AOV since you can't cross-sell when you only have one product.
Top 5 One Product Shopify Stores for Your Inspiration
While doing research for our Easy Content Builder project, we came across many one page Shopify stores. And we found a common pattern in these stores - a content rich product detail page that combines 'best practice' sections - Image with Text, Icon with Text, Customer Reviews, FAQs, and Recommended Products.
Here’s a list of our top 5:
Nitrotapp
https://nitrotapp.com/products/nitro-tapp-gift-set
Drinksoma
https://drinksoma.com/products/kettle
Getsnooz
https://getsnooz.com/products/snooz-white-noise-machine
Nomadlane
On-track
How to build a One Product Shopify store with Easy Content Builder
By now, you've got an overview of a one product Shopify store. If you want to open a niche store that focuses on just one type of product - a single product or a small catalog focused on a particular type of product, the process to craft a one product Shopify store is straightforward:
- Select your product ideas - what you want to sell
- Choose a single product Shopify theme that fits your brand (style, color, tone)
- Build your homepage
- Optimize your product page
While the process mostly follows a similar formula, here’s how Easy Content Builder (a FREE Shopify app) can make creating a homepage or product page much easier.
Good to know: Easy Content Builder provides prebuilt sections or templates that can be added directly to your existing Shopify 2.0 theme. This way, you add and customize rich content blocks in more dynamic layouts (see 10+ layout examples) right within your theme editor - the easiest way to build long-form product pages, landing pages, FAQs, About us, galleries, etc.
Step 1: Select and install the right Shopify theme
Browse Shopify's best themes to find the one that fits your store. For a new store, the Dawn theme is a good start. Learn why.
Step 2: Install Easy Content Builder app
Download & install Easy Content Builder App from Shopify App store
Step 3: Customize your homepage
- From the Shopify admin, go to Online Store > Themes. Find the theme that you want to edit, and then click Customize.
- From the dropdown menu in the Theme Editor, click Homepage
- Next, you can start adding content blocks to customize your homepage following these guides:
- How to add a section within the Easy Content Builder app (the Section is where you control the column layout and global configurations of each single section)
- How to add a block within the Easy Content Builder app (the Blocks are the specific content blocks - product carousel, image with text, icon with text, before & after slider, image gallery, accordion, etc. - that you want to add to a specific section)
With Easy Content Builder, you can easily add a new section to your theme
Step 4: Build your product page
Once your homepage is ready, it’s time to customize your product page.
- Step 4.1: From your Shopify admin, go to Products and create a new product as normal.
- Step 4.2: Open the product you've just created, click More actions (that appears in the upper-right of the form), click Create Template for this product:
- Step 4.3: From the Easy Content Builder dashboard, select a pre-built template or create a custom one from scratch.
- Step 4.4: Once done, you will automatically be directed to the theme editor. Here, start adding sections and blocks to tailor your product page. Please refer to these step-by-step guides, Add Sections and Adding Blocks, for more details.
Good to know: You might want to check out this one product page built by Easy Content Builder: https://easy-content-builder-demo.myshopify.com/products/stainless-steel-travel-mug
Conclusion
Hopefully, this post covers some things you can do to kickstart your small one product Shopify store. A large catalog is not always a prerequisite for success. In fact, selling one thing and selling it well can boost your chance of success.
One product Shopify stores are easy to build and even easier with the help of handy tools like (FREE) Easy Content Builder.
Best of luck.