Shoppable videos keep your customers engaged and encourage them to buy. That’s why we’re excited to introduce our latest Shopify theme section - Shoppable Videos. This new section allows you to turn your best UGC (user-generated content), how-to guides, or influencer videos into shoppable video widgets right in your store.

Today, I am honored to have a great conversation with Liz Pham, Product Manager at Qikify. Liz leads Qikify's top rated solutions, trusted by 80,000+ merchants from startups to Shopify Plus, and builds solutions to enhance store performance, optimize shopping experiences, and boost conversions.

In this interview, Liz has shared her views in detail about:

• The top pain points that Shopify bundle apps tackle
• The common pitfalls in product bundling
• Best practices for using features like Quantity Break, BOGO, and Mix & Match Bundles.
• She also highlighted a few successful case studies that really illustrate these points.

When it comes to product bundling, small and early-stage Shopify stores have different needs and challenges compared to more established ones. They might have questions like:

• What’s the best Shopify app for creating product bundles or quantity discounts?
• How can I create mix-and-match bundles or custom product kits?
• How do I manage inventory and fulfillment for bundled products?
• How can I display bundle offers effectively on product pages?
• What are the best practices for pricing bundles to maximize sales?

To answer these questions, you might find yourself exploring various bundling apps in the Shopify app store. This article provides a simple checklist to help you choose the right app for your needs.

In the Edition Summer 2025, Shopify announced a new flagship theme called Horizon. This theme is Shopify's new design foundation built entirely on flexible blocks and will soon replace the current Dawn theme.

Editing the Horizon theme is easy thanks to its built-in AI:

What makes an art and poster store truly effective? There are, in fact, a few key components that can really make them successful.

We believe the most important thing is showcasing excellent art and poster images in a stylish and appealing way. This gives customers a good idea of how these pieces will look in their ideal spaces. Just like any e-commerce site, the magic is in simplicity. You want a beautiful website, but it shouldn’t distract from the art and posters you’re selling.

In this article, we've put together a list of 20 of our favorite art and poster shops on Shopify to spark your inspiration. Feel free to browse through each site and look at them for yourself.