If you’re running an online store, especially on Shopify Plus, and you're not focusing on conversion rate optimization (CRO), you are leaving money on the table. However, tweaking conversion rates across your assets - which is the core of CRO - can be tricky.

I spoke with Dave, a Shopify CRO expert from Syntra, who’s helped over 50 Shopify Plus brands. He agreed to let me share his 5-step checklist to quickly audit your store’s CRO issues without needing heatmaps, surveys, or weeks of analysis. All you need is your Shopify data and a sharp filter for what boosts profit per visitor.

Looking at the recent BFCM data from Shopify stores - including sales trends, average cart prices, popular product categories, and top - selling regions - can offer valuable insights for your 2025 BFCM planning.

Every year, Shopify provides a live map during BFCM that showcases global sales, allowing us to join in on the excitement of this major sales event.

Let’s dive into how Shopify stores achieved their sales milestones in recent years and uncover key insights to guide your 2025 BFCM strategy.

Let’s dive into some top listicle examples on Shopify and see how leading brands use them to create landing pages that really convert. We’ll point out some key takeaways that we hope will inspire you to create your own.

Shoppable videos keep your customers engaged and encourage them to buy. That’s why we’re excited to introduce our latest Shopify theme section - Shoppable Videos. This new section allows you to turn your best UGC (user-generated content), how-to guides, or influencer videos into shoppable video widgets right in your store.

Today, I am honored to have a great conversation with Liz Pham, Product Manager at Qikify. Liz leads Qikify's top rated solutions, trusted by 80,000+ merchants from startups to Shopify Plus, and builds solutions to enhance store performance, optimize shopping experiences, and boost conversions.

In this interview, Liz has shared her views in detail about:

• The top pain points that Shopify bundle apps tackle
• The common pitfalls in product bundling
• Best practices for using features like Quantity Break, BOGO, and Mix & Match Bundles.
• She also highlighted a few successful case studies that really illustrate these points.