Today, I am excited to have a great talk with Preslav Nikov, Founder and CEO at craftberry - a certified Shopify Plus Partner supporting established eCommerce brands across Europe and beyond.

We dig deep into all areas of product bundling strategies for Shopify and Shopify Plus stores, sharing the best practices Preslav Nikov advises clients to follow, based on his hands-on experience with real-life, complex Shopify projects.

Building a successful brand on Shopify involves more than just setting up a basic store with great products. That’s why top Shopify stores use various apps to enhance their core features, improve customer experience or increase sales.

However, navigating through thousands of Shopify apps to find the right ones for your store can be daunting.

To help you out, we’ve put together a list of 15+ top Shopify apps for 2026. This selection is informed by our four years of experience with users of the Easy Content Builder, and we’ve also talked to Shopify merchants about the apps they find most useful. Importantly, these apps have been widely adopted by numerous active Shopify stores and have proven to genuinely make a difference - no trial and error for beginners here.

We’ve checked out hundreds of Shopify stores to bring you a top-notch list of one-product shops.

So, why consider a one-product store? If you find a high-demand, trendy item and put all your marketing efforts into it, you can really make it work. Focusing on a single product (or a tight range) can ultimately be more powerful than you think. It helps simplify your operations, build trust, and establishes trust with a specific audience.

If you’re looking to launch a business on Shopify, check our curated list of 18 successful one-product stores for inspiration. Plus, we’ll share the Five Key Questions Framework to help you create a successful one-product store on Shopify.

If you’re running an online store, especially on Shopify Plus, and you're not focusing on conversion rate optimization (CRO), you are leaving money on the table. However, tweaking conversion rates across your assets - which is the core of CRO - can be tricky.

I spoke with Dave, a Shopify CRO expert from Syntra, who’s helped over 50 Shopify Plus brands. He agreed to let me share his 5-step checklist to quickly audit your store’s CRO issues without needing heatmaps, surveys, or weeks of analysis. All you need is your Shopify data and a sharp filter for what boosts profit per visitor.

Looking at the recent BFCM data from Shopify stores - including sales trends, average cart prices, popular product categories, and top - selling regions - can offer valuable insights for your 2025 BFCM planning.

Every year, Shopify provides a live map during BFCM that showcases global sales, allowing us to join in on the excitement of this major sales event.

Let’s dive into how Shopify stores achieved their sales milestones in recent years and uncover key insights to guide your 2025 BFCM strategy.