Let’s dive into some top listicle examples on Shopify and see how leading brands use them to create landing pages that really convert. We’ll point out some key takeaways that we hope will inspire you to create your own.
What Are Listicles?
A listicle is basically a blog post or landing page that’s organized as a list.
On Shopify stores, you usually see quick lists with about 5 to 10 items that aim to either educate or entertain readers on a specific topic. To make them even better, listicles often include cool extras such as images, icons with text, product cards, and comparison charts. These added elements help convey more helpful information and make those calls to action pop.
Why Do Listicles Work So Well?
Listicles are super easy to read, share, and reference. They can help you get backlinks. When done well, a listicle landing page on your Shopify store can:
- Answer key questions that matter most to your products.
- Encourage readers to make a buying decision.
- Provide valuable points that keep readers interested in learning more about your products, even if they’re not quite ready to buy just yet.
Top engaging listicle examples on Shopify
If you own a Shopify store, it makes total sense to write about topics that educate your audience and attract leads. Listicles are a great way to do this - they help readers quickly scan the information they need and feel informed before making a purchase.
Let’s check out some examples from top brands on Shopify to spark your creativity.
Quick tip: With Easy Content Builder, you can easily create listicle landing pages using ready-made sections. Just mix and match to create your own unique listicles, no coding skills needed.
Listicle example 1: Ridge Wallet
Key takeaways:
- A catchy and click-worthy headline: Ridge Wallet uses numbers and benefit-focused language to spark curiousity.
- Easy-to-scan listicle content: With clear numbered sections, readers can quickly scan and find what they need, which is perfect for those short on time.
- Unique Selling Point: Ridge Wallet highlights how they’ve changed the game with their wallet using straightforward bullet points and a striking image, along with impressive stats showing over 80,000 5-star reviews.
- Buy Box: For those ready to purchase, Ridge Wallet makes it easy with a clear Buy Box featuring a 30% OFF sale, a Lifetime Warranty, a 99-Day Free Trial, and Fast & Free Shipping.
Listicle example 2: John Road
Key takeaways:
- Hero: John Road features an eye-catching hero section with the title “5 reasons why...” that instantly lets readers know what to expect. It pairs a catchy headline with social proof — 4.5 stars from 20,189 reviews - to establish credibility right off the bat.
- Easy to scan structured: John Road organizes the information into numbered points that are easy to follow. The zigzag layout with images and text blocks helps readers quickly skim while still picking up on key insights.
- Buy Box: John Road showcases three product cards side by side, highlighting prices and key benefits like a comparison chart. This gives a clear visual overview of each option, making it super easy to add products to the cart or find out more.
- Social Proof: Testimonials are a vital part of any listicle landing page. We all know that feedback from real customers helps build trust and credibility.
- FAQs: For beauty products like those from John Road, addressing common customer concerns in a FAQ section is a great way to ease any hesitation about buying - they really nail this.
- Ending with a strong CTA: In addition to the main buy box, John Road includes a strong call to action at the bottom of the listicle. If a potential customer isn't completely ready to buy yet, they encourage them to take a quiz to find the perfect shade based on their preferences, skin type, or desired look.
Listicle example 3: Hexclad
Key takeaways:
- Hero section: HexClad kicks things off by showcasing what really sets them apart. Right away, customers can see the real value HexClad has to offer.
- High-impact listicle content: HexClad hits home with a focused list: "5 Reasons 1,000,000+ Home Chefs Are Making the Switch to HexClad." They keep it engaging with bold sub-headings, brief explanations, eye-catching images, and a consistent look, making it super easy for readers to skim through.
- Social proof: HexClad highlights customer testimonials in their own section. These real reviews provide relatable insights from other users, helping to build trust and an emotional connection.
- Bold CTAs: HexClad is offering a sweet 32% OFF on their best-selling sets, plus a bunch of perks like free shipping in 1-2 business days, a 30-day return guarantee, and a lifetime manufacturer’s warranty.
Conclusion
When done right, a well-written listicle can be a game-changer for your marketing efforts, racking up clicks and sharing valuable insights. The key is to attract the right audience to your products or services.
So, gather your team and brainstorm some challenges your readers might be facing. From there, think about whether those challenges can be tackled with a step-by-step guide or a curated list of products (yours included, of course).
Even with the way Google SERPs are shifting thanks to AI, one thing remains: high-quality, easy-to-read, structured content still stands out and can climb to the top. So, make sure your listicles really shine.