In this article:

content marketing

Nov 30, 2023 Update: If you want to display an Author profile on an article, product, or any page, we recommend you use the ECB Author metaobject. This way, you can create a single Author profile and reuse it on any page. Any edits you make to this artist profile will automatically be reflected on any page where it is used.

Blogs and content creation can be an effective marketing channel for any Shopify store. There are some arguments against how essential a blog is to a Shopify store - especially from ones who prefer to use transactional tactics such as Facebook, Google, or TikTok ads. But, if you aim at brand building in the long run, having an ecommerce blog as part of your Shopify store is a must-have and highly beneficial.

In this article, we will explore 10 amazing blog examples from Shopify stores and learn a few things about how to build an effective ecommerce blog.

We just pushed six new pre-built product templates and configuration improvements for the Easy Content Builder. You now have more page variations and content blocks when building a product detail page on Shopify. 

After months of hard work, we are excited to release Easy Content Builder (V2) with a complete overhaul of the code base, UI, new features, and improvements.

Let's take a closer look at what's new in the Easy Content Builder (V2).

Overhaul the whole code base

Our team did go the extra mile and re-wrote the whole Easy Content Builder's code base to optimize the app further and made sure our new UI blends in nicely.

Nov 30, 2023 Update: Easy Content Builder introduces a new feature that enables you to create new Shopify metaobject templates faster - a handy way to create fully custom pages such as Recipes, Ingredient Lists, Product manuals (pdf files), Author bio, etc., More details here.

Easy Content Builder now allows you to add custom data and content by using metaobjects as a dynamic source. Metaobjects help you define and create custom structured, reusable data to enrich your Shopify pages that standard features can't match - such as size charts, product FAQs, ingredient lists, collection banners, recipes, specifications, etc.

Currently, the Easy Content Builder app helps you create and connect metaobjects to your Shopify online store through dynamic sources for 3 types of content:

• Icons with text
• Tabs - coming soon
• Accordions - coming soon

We're thrilled to spotlight Banana Llama, a brand owned by the Scottish artist - Andi. The bananallama.co.uk exemplifies minimal design and effective use of Easy Content Builder's features.

Meet Andi: The UX/UI Designer by day, freelance artist by night.

Andi has a strong passion for illustration & creativity. She provides unique hand-drawn pieces of Wall Art Prints, custom Portraits, or Birthday Cards.

We're pleased to announce the new enhanced Custom CSS of our Easy Content Builder app (ECB) for Shopify. This update also brings some new product detail page templates.

For the past few weeks we have been exploring new features and updating every aspect of our Easy Content Builder (ECB) app. It’s been a while in the making; now, we’re happy to keep you informed on the latest updates to the ECB app. This release focuses on adding new product page templates, improving the core components of the app, and adding new features like on-scroll animations and column/row gaps. 

Enable animations on scroll

Easy Content Builder now supports the on-scroll animation, and it lets you apply different types of animation to elements within each section as you scroll down the page. Below are the different kinds of animation that are available for you to choose from:

Important Update: the Free version of Easy Content Builder is now available! Learn what the Free plan offers here.

We are thrilled to introduce our upcoming Shopify app - Easy Content Blocks - that lets you combine pre-designed blocks to inject inline content to a page within just a few minutes, without having to interact with Liquid templates or code. Add, configure, and preview changes in real time. It's that simple!

Content Blocks are flexible. You sort through the relevant blocks - featured product carousel, tabs, testimonials, or the other pre-designed blocks provided by Easy Content Blocks, then pick and customize each one to make it fit your needs. 

For any Shopify store, e-commerce landing pages are digital storefronts that play a crucial role in the success of your store. While you have just a few seconds to attract and engage your visitors who land on your pages, what’re the key elements and the best practice that helps you build a high-converting landing page?

In this article, I will walk you through:

• Types of e-commerce landing pages
• Essential elements of and the best practice for an e-commerce landing page
• New landing page templates created by Easy Content Builder

Let’s start with the types of landing pages for a Shopify store and what they can do for your business.

As a Shopify brand owner, you always want to boost sales and engage users in your online store. One way to do this is by adding recipe cards to blog posts or pages that showcase your products in a unique and compelling way. Recipes are powerful content types that can help you attract and retain customers by providing them with step-by-step instructions, beautiful images, and useful tips.

Whether you sell food and drink items, beauty products, kitchen equipment, or anything in between, you can demonstrate how your products can be used in creative and delicious ways.

In this article, we curated 12 delicious recipe pages on Shopify that can help you get inspired and create your own recipe pages.

Nov 30, 2023 Update: In case you are interested, Easy Content Builder now supports metaobject templates.

Dawn is the first free Online Store 2.0 thememaintained and built by Shopify. This flagship theme was first announced in June 2021 at Unite, along with the launch of the Online Store 2.0.

Since then, Dawn has become a Shopify reference theme and is used as the basis for all free Shopify themes. All Shopify development stores created after 29 June 2021 use Dawn as their default theme.

Upon our observation, we’ve recently seen many upvotes from the Shopify developers despite Dawn’s ‘minimal set of features’; a few to name: “The Dawn theme is best, you can make it as easy or go advanced,” “I find the Dawn theme is a great theme for fashion,” “Free theme: I’d go for Dawn. The theme that most Shopify themes are built off so a good starting point if you need further development later.”...

Let’s find out why Dawn is the ideal way to start configuring your Shopify store.

When it comes to a Shopify store, hero banners are a key part of your home page and store landing pages. It's a powerful way to create an immediate impression, highlight promotions, and bring your products to life in an engaging, attractive format.

In this article below, you will learn 6 important things to get the hero banners right, the recommended format and dimensions, and 10 examples to inspire you to design your own hero banners.

We all know the product page is one of the most essential pages on your Shopify store. In many cases, a short and concise product detail page is crucial to encourage a conversion. 

But there are several circumstances where long-form product detail pages can increase sales better than shorter ones. For instance, if your products/services are: 

• Expensive 
• Complicated
• Or require a big commitment

With longer product pages, you can provide more comprehensive product details and in-depth benefits, showcase the product development behind the scene, etc. This helps your visitors fully understand your product/service better and, in return, convinces them to purchase faster. 

As you might know...

Amazon attributed upsells and cross-sells helped them gain 35% of its revenue - both the 'Frequently Bought Together' and 'Customers Who Bought This Item Also Bought'.

Sounds great? So, how to boost your Shopify store sales with similar upsells and cross-sells?

In this post, we will look at real-life examples of upsells and cross-sells and learn what's the best way to approach this product recommendation strategy.