Change to ECB's Free plan - Effective May 21, 2024.

In this article:

    page builder

    • 12 “About us” pages (with Templates) from Shopify brands

      Best About Us pages on Shopify

      In this article:

        For any Shopify store, About Us is a substantial page that you need to take seriously. Anyone new to your store wants to learn more than just the price point before they make a purchase decision. So, "About Us" page is an effective way to connect with your potential customers better and earn their trust over time.

        This article will provide 12 best 'About Us' examples and tips for creating a compelling About Us page on your Shopify stores.

      1. Easy Content Builder - 6 New Prebuilt Product Templates added

        Easy Content Builder - 6 new pre-built product templates

        In this article:

          We just pushed six new pre-built product templates and configuration improvements for the Easy Content Builder. You now have more page variations and content blocks when building a product detail page on Shopify. 

        1. Easy Content Builder (V2) Got A Complete Overhaul - Here's What's New!

          Easy Content Builder - A Complete Overhaul

          After months of hard work, we are excited to release Easy Content Builder (V2) with a complete overhaul of the code base, UI, new features, and improvements.

          Let's take a closer look at what's new in the Easy Content Builder (V2).

          Overhaul the whole code base

          Our team did go the extra mile and re-wrote the whole Easy Content Builder's code base to optimize the app further and made sure our new UI blends in nicely.

        2. Easy Content Builder now supports metaobjects as a dynamic source

          Easy Content Builder metaobjects as a dynamic source

          In this article:

            Nov 30, 2023 Update: Easy Content Builder introduces a new feature that enables you to create new Shopify metaobject templates faster - a handy way to create fully custom pages such as Recipes, Ingredient Lists, Product manuals (pdf files), Author bio, etc., More details here.

            Easy Content Builder now allows you to add custom data and content by using metaobjects as a dynamic source. Metaobjects help you define and create custom structured, reusable data to enrich your Shopify pages that standard features can't match - such as size charts, product FAQs, ingredient lists, collection banners, recipes, specifications, etc.

            Currently, the Easy Content Builder app helps you create and connect metaobjects to your Shopify online store through dynamic sources for 3 types of content:

            • Icons with text
            • Tabs - coming soon
            • Accordions - coming soon
          1. Easy Content Builder Showcase: bananallama.co.uk

            Easy Content Builder showcase - Banana Llama

            We're thrilled to spotlight Banana Llama, a brand owned by the Scottish artist - Andi. The bananallama.co.uk exemplifies minimal design and effective use of Easy Content Builder's features.

            Meet Andi: The UX/UI Designer by day, freelance artist by night.

            Andi has a strong passion for illustration & creativity. She provides unique hand-drawn pieces of Wall Art Prints, custom Portraits, or Birthday Cards.

          2. Easy Content Builder Showcase: smoom.co.uk

            Easy Content Builder case study - Smoom.co.uk

            In this article:

              We are thrilled to feature an outstanding female-owned skincare brand, The Smoom, that has utilized the Easy Content Builder to customize its homepage, collection page, and product page with informative yet concise sections.

              The Smoom is known for its innovative product Face Floss™, which is made of 100% natural, vegan, and cruelty-free ingredients. The brand prides itself on carefully selecting nourishing natural ingredients to create gentle yet effective skincare solutions that cater to your skin's requirements without any unnecessary additives. You can check out The Smoom's homepage, collection, and product pages, created using the Easy Content Builder, to see how they have made the most of this tool.

            1. Easy Content Builder: Enhanced Custom CSS & New Product Detail Templates Added

              Easy Content Builder update - enhanced Custom CSS

              In this article:

                We're pleased to announce the new enhanced Custom CSS of our Easy Content Builder app (ECB) for Shopify. This update also brings some new product detail page templates.

              1. Easy Content Builder: New On-scroll Animations. Plus 5 Product Page Templates Added.

                Easy Content Builder - 5 new product templates added

                For the past few weeks we have been exploring new features and updating every aspect of our Easy Content Builder (ECB) app. It’s been a while in the making; now, we’re happy to keep you informed on the latest updates to the ECB app. This release focuses on adding new product page templates, improving the core components of the app, and adding new features like on-scroll animations and column/row gaps. 

                Enable animations on scroll

                Easy Content Builder now supports the on-scroll animation, and it lets you apply different types of animation to elements within each section as you scroll down the page. Below are the different kinds of animation that are available for you to choose from:

              2. How to create new Shopify metaobject templates with Easy Content Builder (with examples)

                Create Shopify metaobject templates

                In this article:

                  Easy Content Builder now introduces a new way to create metaobject templates faster. Whether you need to add unique content sections to specific products or create shared sections for multiple pages, metaobjects offer a flexible and efficient solution.

                  This article will shed light on what Shopify metaobjects are, when you should use metaobjects, and how to create a metaobject template on your Shopify store using Easy Content Builder.

                1. Introducing Easy Content Builder - Build A Shopify Page Faster

                  Easy Content Builder - Build Shopify product pages, store pages, and article

                  In this article:

                    Important Update: the Free version of Easy Content Builder is now available! Learn what the Free plan offers here.

                    We are thrilled to introduce our upcoming Shopify app - Easy Content Blocks - that lets you combine pre-designed blocks to inject inline content to a page within just a few minutes, without having to interact with Liquid templates or code. Add, configure, and preview changes in real time. It's that simple!

                    Content Blocks are flexible. You sort through the relevant blocks - featured product carousel, tabs, testimonials, or the other pre-designed blocks provided by Easy Content Blocks, then pick and customize each one to make it fit your needs. 

                  1. New Easy Content Builder - Revamped Dashboard, New Workflow to Assign a Template in Bulk

                    Easy Content Builder - New dashboard & new workflow

                    In this article:

                      We are incredibly excited to introduce to you an entirely new dashboard of the Posstack Easy Content Builder. This update includes a new workflow to create custom templates and assign them to multiple pages at once.

                      Let's take a look at these new essential updates.

                    1. Optimize Your Shopify Landing Pages - Key Elements & Best Practices

                      Shopify Landing Pages - Key Elements & Best Practice

                      In this article:

                        For any Shopify store, e-commerce landing pages are digital storefronts that play a crucial role in the success of your store. While you have just a few seconds to attract and engage your visitors who land on your pages, what’re the key elements and the best practice that helps you build a high-converting landing page?

                        In this article, I will walk you through:

                        • Types of e-commerce landing pages
                        • Essential elements of and the best practice for an e-commerce landing page
                        • New landing page templates created by Easy Content Builder

                        Let’s start with the types of landing pages for a Shopify store and what they can do for your business.

                      1. Shopify Dawn theme: Icons With Text & How to enrich it (Part 3)

                        Shopify Dawn theme enhancement - Icons With Text

                        In this article:

                          Nov 30, 2023 Update: Easy Content Builder now supports Icons With Text using metaobjects. Learn more.

                          This post is part of a series called Shopify Dawn theme enhancements:

                          In the previous post in this series, we explored how to add the multicolumn sections with rich content blocks (not just a Text block) and Images With Text (with different styles) to the Dawn theme.

                          In this post, our team at Posstack will:

                          • Explain a few missing features in the Dawn theme
                          • Share how to enhance the Icons With Text in the Dawn theme without coding
                        1. Shopify Dawn theme: Image With Text & How to enrich it (Part 2)

                          Shopify Dawn theme enhancement - Image With Text

                          In this article:

                            Nov 30, 2023 Update: Easy Content Builder now supports using metaobjects. If you want to load dynamic images to the Image With Text section, use ECB Media Metaobject. Learn more.

                            This post is part of a series called Shopify Dawn theme enhancements:

                            In the previous post in this series, we explored how to add the multicolumn sections with rich content blocks (not just a Text block) to the Dawn theme.

                            In this post, we will:

                            • Explain a few missing features in the Dawn theme
                            • Share how to enhance the Image With Text in the Dawn theme without coding
                          1. Shopify Dawn theme: Multicolumn & How to enrich it (Part 1)

                            Shopify Dawn theme enhancement - Multicolumn

                            In this article:

                              Nov 30, 2023 Update: Easy Content Builder now supports metaobject templates.

                              This post is part of a series called Shopify Dawn theme enhancements:

                              In this series, our team at Posstack will:

                              • Explain a few missing features in the Dawn theme
                              • Share how to enhance the Dawn theme without coding

                              Dawn - the first free OS 2.0 theme built by Shopify - is a good starting point, you can make it easy or go advanced. Learn why you should consider using the Dawn theme here.

                              In this first post, let’s begin with creating multicolumn layouts and adding any block types to the grid column.

                            1. Shopify for beginner: 8 handy options to customize the Dawn theme

                              Shopify Dawn theme customization

                              In this article:

                                Nov 30, 2023 Update: In case you are interested, Easy Content Builder now supports metaobject templates.

                                Dawn is the first free Online Store 2.0 thememaintained and built by Shopify. This flagship theme was first announced in June 2021 at Unite, along with the launch of the Online Store 2.0.

                                Since then, Dawn has become a Shopify reference theme and is used as the basis for all free Shopify themes. All Shopify development stores created after 29 June 2021 use Dawn as their default theme.

                                Upon our observation, we’ve recently seen many upvotes from the Shopify developers despite Dawn’s ‘minimal set of features’; a few to name: “The Dawn theme is best, you can make it as easy or go advanced,” “I find the Dawn theme is a great theme for fashion,” “Free theme: I’d go for Dawn. The theme that most Shopify themes are built off so a good starting point if you need further development later.”...

                                Let’s find out why Dawn is the ideal way to start configuring your Shopify store.

                              1. Shopify hero banner: Best practices & 10+ examples

                                Shopify hero banners - best practices & examples

                                In this article:

                                  When it comes to a Shopify store, hero banners are a key part of your home page and store landing pages. It's a powerful way to create an immediate impression, highlight promotions, and bring your products to life in an engaging, attractive format.

                                  In this article below, you will learn 6 important things to get the hero banners right, the recommended format and dimensions, and 10 examples to inspire you to design your own hero banners.

                                1. Shopify images - Recommended Dimension, Format, and Best practice

                                  Shopify image best practices

                                  In this article:

                                    The best Shopify sites have one thing in common: beautiful product photos. They load the right image size for the right situation and load fast.

                                    The image sizes for your store will vary depending on the Shopify theme you use. Here we will give some recommended image dimensions that are best for Desktop and mobile screens while keeping your store loading fast.

                                    In this article:

                                    1. Recommended dimensions for Shopify product images
                                    2. Recommended dimensions for Shopify category banner, hero, and slideshow images
                                    3. File format: why JPEG is the best friend. When & how is WebP used on Shopify?
                                    4. The actual image size vs. HTML container size
                                    5. Shopify image compression and optimization
                                  1. Shopify Product Pages: Top 5 Long-Form Product Detail Pages For You To Get Inspired By

                                    Shopify long-form product detail pages

                                    In this article:

                                      We all know the product page is one of the most essential pages on your Shopify store. In many cases, a short and concise product detail page is crucial to encourage a conversion. 

                                      But there are several circumstances where long-form product detail pages can increase sales better than shorter ones. For instance, if your products/services are: 

                                      • Expensive 
                                      • Complicated
                                      • Or require a big commitment

                                      With longer product pages, you can provide more comprehensive product details and in-depth benefits, showcase the product development behind the scene, etc. This helps your visitors fully understand your product/service better and, in return, convinces them to purchase faster. 

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