We’ve checked out hundreds of Shopify stores to bring you a top-notch list of one-product shops.
So, why consider a one-product store? If you find a high-demand, trendy item and put all your marketing efforts into it, you can really make it work. Focusing on a single product (or a tight range) can ultimately be more powerful than you think. It helps simplify your operations, build trust, and establishes trust with a specific audience.
If you’re looking to launch a business on Shopify, check our curated list of 18 successful one-product stores for inspiration. Plus, we’ll share the Five Key Questions Framework to help you create a successful one-product store on Shopify.
The Five Key Questions Framework for your One Product Store
In many Shopify stores, the homepage and landing pages are separate, serving different roles. But when it comes to one-product stores, the homepage basically acts as the landing page.
Here’s the Five Key Questions Framework that outlines landing page principles you can turn into a practical strategy for your one-product homepage. This framework is great because it aligns with your customers' journey. Here’s how to put it into action on your homepage:
What are you selling?
- Homepage Application: Your hero section must answer this in 3 seconds or less.
- Above the fold: Product name + one-line value proposition.
- Example: Bad: "Revolutionary Wellness Solution”. Good: "Portable Blender for Smoothies Anywhere".
Takeaway: Don't bury the lede. Customers won't scroll to figure out what you sell.
How will this make my life better?
- Homepage Application: This should dominate 40-50% of your page content.
- Structure it as: Problem → Agitation → Solution.
- Use emotional outcomes, not features: "Never miss your nutrition goals on busy mornings" vs. "600W motor".
Takeaway: Transform features into lifestyle improvements. Your customers don't buy drills; they buy holes.
How fast can I get it?
- Homepage Application: Shipping info should appear in 3 places minimum:
- Below CTA button ("Ships in 24 hours")
- Dedicated shipping section mid-page
- Footer/FAQ
- Add urgency: "Order in next 2 hours for same-day shipping"
Takeaway: Speed is a competitive advantage. Unclear shipping is the top cart abandonment reason. So make sure you make it impossible to miss.
Why should I trust you?
- Homepage Application: Trust-building should be continuous, not one section.
- Layer your trust signals:
- Hero: "12,500+ 5-star reviews".
- Mid-page: Media logos ("As seen in Forbes, GQ...").
- Review section: Detailed testimonials with photos.
- Near CTA: Money-back guarantee badge.
- Footer: Secure payment icons.
Takeaway: This directly addresses the research finding that stores without reviews/guarantees fail. Especially, if you’re selling health/food products, certifications (FDA, organic, third-party tested) are non-negotiable.
How do you compare to competitors?
- Homepage Application: Most stores avoid this - big mistake.
- Implement as:
- Comparison table (You vs. Generic alternatives).
- "Why choose us" section highlighting unique selling points.
- Before/after if applicable.
Takeaway: Customers are doing this comparison anyway. Control the narrative. Death Wish Coffee owns "strongest coffee" - they lean into it.
19 Best Shopify One-Product Store Examples
Flaus
Flaus is a DTC oral beauty brand with a patent-pending electric flosser that combines sonic vibrations with real dental floss for quick, easy, and comfortable flossing. Recognized as one of Oprah's Favorite Things in 2025, Flaus is female-founded and women-owned.
Her Stories
Her Stories is more than a science-backed supplement brand. It helps women align with their true selves through easy, intentional wellness. It’s all about creating meaningful rituals that make progress feel effortless.
Good to know: You can go from sections to a live product page in minutes - no coding required. Just pick a prebuilt one-product template from Posstack Easy Content Builder, make your edits in the Shopify theme editor, and publish your page. 
BlendJet
The BlendJet 2 portable blender is a game-changing gadget that lets you make fresh smoothies, protein shakes, or mixed drinks anytime, anywhere.
It’s more than just a portable blender - BlendJet's part of a movement to encourage healthy choices on the go. BlendJet aims to enhance daily life, promote mindful living, and provide the energy boost you need to feel great.
Pure Paws
Pure Paws - premium, vet-approved supplements made with real ingredients to support immunity, mobility, skin health.
Frustrated by complicated ingredients in pet food, Pure Paws found their solution in goat milk - a rich source of natural probiotic. They keep their goat milk minimally processed to ensure it retains its beneficial probiotics.
Nitro Coffee
Nitro Coffee is basically cold brew coffee that's been infused with nitrogen. It's a low-calorie alternative that's gaining popularity thanks to its smooth, creamy texture and sweeter taste, which is less acidic than regular coffee. You don't need sugar, creamer, or milk, making it not only healthier but also one of the tastiest ways to enjoy coffee.
SNOOZ
SNOOZ is an ultra-portable sound machine designed to give you the perfect sleep experience. Their popular white noise machines help block out distractions so you can drift off to sleep easily. Their mission is straightforward: to help you create a restful haven in your bedroom.
Ratio
Ratio was founded in 2012 by Mark Hellweg who wanted to blend beauty, simplicity, and quality into one great experience. For years, coffee lovers had to choose between complicated brewing methods that prioritized quality or simple ones that sacrificed it for convenience. Plus, none of those options looked beautiful.
The Ratio removes variables like water temperature, coffee dose, and grind size, so you can spend less time worrying about brewing and more time enjoying your coffee.
Fybelle
Fybelle is your one-stop shop for top-notch beauty products that boost your skin's health and vitality. They focus on smart beauty devices carefully chosen to improve your skin’s quality. At Fybelle.com, everyone should feel confident and beautiful in their skin, and their selection of high-tech tools is designed to help achieve that.
Fybelle.com aims to empower women with innovative, user-friendly beauty devices that make advanced skincare accessible to everyone.
Bottlecup
Bottlecup is a 100% plastic-free reusable water bottle and coffee cup in one, featuring a hidden lid.
The idea behind Bottlecup began when Kate and Mark realized they needed a solution for their zero-waste lifestyle. Since 2013, they’ve shared their journey on Kate's YouTube channel, Eco Boost, while embracing reusables and reducing waste. They saw how much waste they could cut down. However, juggling multiple items was a hassle.
In 2017, Mark had a lightbulb moment while picking up his water bottle and coffee cup: “These two should be one!” And that's how Bottlecup was born.
Cookie Chips®
Cookie Chips® are professional cookie mixes created by an award-winning pastry chef, delivering scratch-baked quality with simple ingredients.
Joanne’s journey began in a small catering kitchen in Los Angeles in 1993 when she launched her wholesale baking company. She crafted gourmet desserts for the booming coffee shop scene and found success with her mini Triple Chocolate Bundt Cakes, which were picked up by Trader Joe’s.
Since then, Joanne’s bakery expanded nationwide, providing hundreds of desserts to hotels, restaurants, and gourmet grocery stores. She’s built a stellar reputation for using the finest non-GMO, artisan ingredients.
Bokksu
Bokksu delivers authentic Japanese food and lifestyle products sourced from small family snack maker to customers around the world. Founded by Danny Taing in 2015, Bokksu has come a long way since 2016 when Danny was packing boxes in his living room. Now, it's a thriving business that offers much more than just a monthly subscription box.
Vertical Grooves
Founded in 2013, Vertical Grooves (previously known as Gramovox) is a consumer electronics startup that blends vintage audio design with modern tech. They offer classic vinyl vertical turntables, Bluetooth turntables, and Bluetooth gramophones. Based in Chicago, Illinois, Vertical Grooves focuses on creating high-quality products using premium materials.
TRUFF
TRUFF offers a unique blend of black truffles and red chili peppers in their luxury pantry staples, aimed at enhancing your dining experience. It all started in 2017 with a hot sauce that went viral from the popular Instagram blog @sauce. With its standout flavor, sleek packaging, and truffle-inspired cap, TRUFF quickly became the fastest-growing brand in the hot sauce market. They’ve since expanded to include favorites like TRUFF Pasta Sauce, Mayonnaise, and Truffle Oil. TRUFF is now the top-selling hot sauce on Amazon and at Whole Foods Market.
SousVide Supreme
The SousVide Supreme is the first water oven designed to make sous vide cooking accessible for both home cooks and pro chefs.
Before its launch, all machines were designed for industrial lab use or commercial kitchens, and cost over $1500.
Their goal is to make sous vide cooking a standard technique in kitchens worldwide, equipping both home cooks and chefs with a reliable tool for consistently great food that can’t be made any other way. They also aim to foster a global community focused on nutrition, culinary learning, and great cooking.
Oura Ring
The Oura Ring is an innovative smart ring that offers 24/7 insights into your sleep, fitness, and stress levels for better wellness. Plus, it’s now eligible for HSA/FSA reimbursement. With its accurate readings, you can monitor your body’s signals right from your finger.
Starting its journey in Finland, Oura has now become a key part of the health routine for millions of users in the U.S. and around the globe.
Ka'Chava
Ka'Chava shakes and snack bars are packed with organic superfoods, nutrients, and plant-based proteins, along with greens, fruits, and probiotics that come straight from nature - not a lab. "Ka'Chava not only tastes great, but it’s also satisfying and easy to digest."
They’re on a mission to rewild our nutrition, helping us reconnect with nature and rediscover how our ancestors lived in harmony with the earth.
Solawave
Solawave is a skincare brand based in Los Angeles, California, committed to creating innovative and effective skincare tools and products for everyone, regardless of gender or ethnicity.
Their mission is to make science-backed skincare accessible to all. At Solawave, they feel that the skincare industry often focuses too much on flaws and imperfections. Skincare should be about empowerment. Everyone has their own unique skincare journey, and they believe everyone deserves access to high-quality skincare. Their patented technology is designed to work for all genders, ages, and skin types, helping you achieve smooth, radiant skin while celebrating your natural beauty.
Bleame
The Bleame Crystal Hair Eraser uses Nano Crystalline Technology to gently remove hair by clumping and breaking it up from the surface.
This tool addresses common issues women face, like the pain and expense of waxing and the ineffectiveness of shaving on coarse hair and sensitive skin. It’s a groundbreaking solution supported by studies on skin irritation from hair removal. Plus, it saves time and money compared to other methods.
furMe
furMe - your go-to for pet grooming tools and supplies. With their at-home grooming kit, you can easily handle clippings and trimmings without the mess. The furMe 5-in-1 kit lets you brush, de-shed, clip, and trim your furry friend right from the comfort of your home. And the best part? It vacuums up all that pet hair while you groom, so you can skip the cleanup afterward.
Conclusion
I hope this post gives you some helpful ideas to kick off your one-product Shopify store. You don’t need a huge catalog to succeed. In fact, having just one product can boost your chances of success because you can really focus on selling that one item effectively if you do it the right way.
Plus, with the Five Key Questions Framework discussed earlier, you can design and launch your one-product Shopify store faster, especially with helpful tools like the (FREE) Easy Content Builder.