- Best 15+ Free and Paid Shopify apps
Building a successful brand on Shopify involves more than just setting up a basic store with great products. That’s why top Shopify stores use various apps to enhance their core features, improve customer experience or increase sales.
However, navigating through thousands of Shopify apps to find the right ones for your store can be daunting.
To help you out, we’ve put together a list of 15+ top Shopify apps for 2026. This selection is informed by our four years of experience with users of the Easy Content Builder, and we’ve also talked to Shopify merchants about the apps they find most useful. Importantly, these apps have been widely adopted by numerous active Shopify stores and have proven to genuinely make a difference - no trial and error for beginners here.
Just a reminder, every store is different, so there’s no such thing as a one-size-fits-all app. While we don't label any apps as 'must-have', these Shopify apps can definitely save you time and effort.
Best 15+ Free and Paid Shopify apps
Product Reviews
Judge.me
Judge.me: Collect and display unlimited product reviews, Google reviews, star ratings, & testimonials. Build trust and boost sales with social proof.
Free Version available: Yes
Why it works?
Judge.me gives your visitors the confidence to buy. It lets your social proof speak for itself - show, don't just tell.
Judge.me has collected 35 million verified reviews, contributing to $53 billion in total sales from its stores, along with 14.5 million discount codes created (results from 2024). These impressive numbers show that real experiences can help you earn trust and drive more sales.
Loox
Loox: Collect and display product reviews, photo reviews, video reviews, and referrals to build trust and drive sales.
Free Version available: Free trial plan.
Why it works?
Visual reviews sell better. That's why 130,000+ brands from 180+ countries worldwide used Loox to build trust with this strongest form of social proof. Then, it lets you highlight those happy customer reviews from your homepage all the way to the checkout, where it really matters.
Social Proof
Mintt‑Instafeed Instagram Feed
Mintt‑Instafeed Instagram Feed: Show Instagram feeds, shoppable videos, Reels & UGC on your store and turn visitors into customers)
Free Version available: Yes
Why it works?
Instafeed makes it simple to integrate your Instagram feed into your Shopify store, including content, shoppable videos, and UGC. Over 300,000 stores are using this app to showcase their Instagram and video feeds, helping to create social proof, build trust, and boost sales.
Page Builder
PageFly
PageFly: Build landing pages, product pages, FAQ sections, and more - without code.
Free Version available: Yes
Why it works?
PageFly is a popular no-code builder for Shopify that allows you to design your website, landing pages, and any other pages simply by dragging and dropping.
Founded in 2017, the builder offers a wide range of home pages, product pages, blog posts, and templates. Pagefly smoothly adapts to all themes including the Shopify Store 2.0, and has gained the trust of 200,000+ users to date.
Easy Content Builder
Easy Content Builder: Create any type of page — like Home, Product, Collection, or Blog Post — visually in the Shopify Theme Editor, no coding needed. No learning curve to a complicated page builder.
Free Version available: Yes
Why it works?
With Easy Content Builder, you can easily expand beyond Shopify's theme limits using an SEO-optimized section library, ready-made templates, and metaobjects - all in one place.
Even starting from a default free theme, you can easily turn it to a custom high-converting store that looks visually compelling and fully aligned with your brand universe without a complex page-builder or expensive developers. Thousands of users have successfully set up their entire Shopify stores using Easy Content Builder, a few to name here, here, and here.
Upsells & Bundles
Kaching Bundle Quantity Breaks
Kaching Bundle Quantity Breaks: Maximize your AOV on Shopify with bundle discounts
Free Version available: Free for Development stores
Why it works?
You can create custom bundle deals that boost order value and enhance the customer experience, all without any coding.
With features like Quantity Breaks, Buy X Get Y free (BOGO), Volume Discounts, and Bundle Upsell, everything you need is in one place. Plus, you can easily run A/B tests to see what works best and monitor performance in real-time. More than 90,000 merchants have already used the Kaching app to increase their revenue.
Customer Loyalty
Smile: Loyalty & Rewards
Smile: Loyalty & Rewards: Points and referrals. Attract & retain your most loyal customers.
Free Version available: Free to Install
Why it works?
Smile: Loyalty Program Rewards allows you to set up an effective loyalty program in just a few minutes - complete with points, rewards, VIP tiers, and referrals.
By integrating customer loyalty features on product pages, at checkout, and on your branded loyalty page, you can boost sales and encourage repeat purchases, all while reducing acquisition costs and maximizing customer lifetime value (CLV).
Email & SMS
Shopify Inbox
Shopify Inbox: a free messaging app that lets you talk with customers and sell through chat from one place. You can use it on your desktop or through mobile apps.
Free Version available: Yes
Why it works?
70% of the conversations on Shopify Inbox are with customers making a purchase decision. This means you can close sales more quickly, strengthen customer relationships, and spend less time on support - all through the free Shopify Inbox app.
You can automate greetings, use AI-generated responses, handle FAQs, and capture contact info, which saves both you and your customers time. Plus, Shopify Inbox lets you share product recommendations, images, and discounts right in the chat without leaving the chat.
Klaviyo: Email Marketing & SMS
Klaviyo: Email Marketing & SMS: Klaviyo is a top-notch email and sms marketing app for Shopify. Exit intent popups/emails and more.
Free Version available: Free to Install
Why it works?
Klaviyo allows you to automate timely customer interactions through email, SMS, and mobile push notifications, helping you boost sales and build loyalty. You can connect with customers on the go via SMS and engage in real-time conversations through WhatsApp.
You’ll get better results faster with over 160 customizable email templates, 80+ pre-built flows, and Klaviyo AI. Its built-in best practices and user-friendly drag-and-drop features make it easy to optimize your marketing automation.
Privy - Popups, Email, SMS
Privy - Popups, Email, SMS: Email Marketing, Exit Popup, Free Shipping Bar, Abandoned Cart.
Free Version available: 15-day Free Trial
Why it works?
Privy's intuitive drag-and-drop editor and proven templates make it simple to create and launch revenue-generating emails quickly. You can easily include products, discount codes, and segment your lists in just minutes.
With Privy's real-time reporting, you can see exactly how each email or SMS is performing - track opens, clicks, and reviews for your campaigns and automated flows. This lets you adjust your target segments, optimize send times, and personalize your content throughout customer journeys, from the initial welcome to win-back strategies.
Omnisend Email Marketing & SMS
Omnisend Email Marketing & SMS: Integrated email & SMS marketing automation solution to engage your shoppers wherever they are.
Free Version available: Free to Install
Why it works?
Omisend allows you to get more emails and sell to more people, whether it's through welcome series, abandoned cart recovery, or post-purchase campaigns.
You can easily grow your email list using exit-intent popups, spin-to-win games, and signup forms, or quickly set up cart abandonment reminders with just one click. With hundreds of fully customizable templates, you can effectively target the right audience with the right message at the right time using unlimited segments.
Mailchimp
Mailchimp: Email & SMS: Get more opens, clicks, and sales with Mailchimp's automated campaigns, lead generation, and SMS marketing.
Free Version available: Yes
Why it works?
Mailchimp gives you the marketing power you need, like welcome emails, cart reminders, and back-in-stock alerts. You can boost sales with special discounts in emails, SMS automations, and popup forms. It's been trusted by 12M+ users since 2001.
Mailchimp's seamless integration with Shopify improves your store's capabilities, making it easy to upload products and set up automations based on purchases. You can target your audience effectively with behavior-based automations and segments, and optimize your efforts with real-time reporting.
GDPR
Nova: GDPR Cookie Consent
Nova: GDPR Cookie Consent: Display cookie banners and comply with GDPR.
Free Version available: Free for Shopify users.
Why it works?
Known for ease of use and excellent customer support, Nova allows you to set up a stylish cookie consent bar that matches your brand. You can choose to display it for every country or just for EU countries. Customizing the banner is a breeze, and you can adjust the styles directly from your Shopify admin in just a few clicks.
Consentmo GPPR
Consentmo GPPR: Help your Shopify store comply with GDPR, CCPA, LGPD & global data protection laws.
Free Version available: Yes
Why it works?
Consentmo helps Shopify merchants stay compliant with EU data protection law and global regulations by managing cookie consent and privacy policies. It automates cookie scanning, DSA pages, region rules, consent logs and script blocking. You can easily customize your Cookie banner to fit your brand.
Merchants rely on Consentmo to simplify compliance checks and efficiently meet GDPR requirements.
Order Tracking
17TRACK Order Tracking-PaySync
17TRACK Order Tracking-PaySync: Automate order tracking and returns management to reduce costs, retain more revenue.
Free Version available: Yes
Why it works?
17TRACK Order Tracking-PaySync automates order tracking and gives customers the clarity they expect - from checkout all the way to delivery.
Supporting over 2,500 global carriers, 17TRACK Order Tracking-PaySync keeps customers updated with real-time shipping information. Notably, it shows last-mile details automatically, making it easy for buyers to reach out to carriers directly. This helps lower the number of "Where Is My Order?" calls and builds trust with customers.
POD
NOTE: Printful and Printify merged in 2024, but they still operate as separate brands and continue to be major players in the POD industry in the US.
Printiful
Printiful: Create and sell custom products with print-on-demand dropshipping
Free Version available: Free to Install
Why it works?
Connect with Printful to create or upload your designs and start selling with custom branding, including packaging, pack-ins, and packing slips. Printful supports you every step of your way - print, package, and ship your products to your customers.
One key difference between Printful and Printify is their production process. Printful manages the entire fulfillment process, printing, storing, and shipping products from their own facilities, with everything produced at one of their five fulfillment centers.
As a result, Printful tends to offer higher print quality and better quality control, while Printify is usually more affordable and has a broader range of products.
Printify
Printify: Create and sell custom products around the world. You design and sell, Printify prints, packs, and ships.
Free Version available: Free to Install.
Why it works?
Unlike Printful, which operates its own facilities, Printify works with a network of over 100 third-party print companies to produce designs. These providers are located in 12 countries across North America, South America, and Europe.
As a result, Printify offers a broader selection of high-quality products — over 1,300 items, compared to Printful, and allows you to choose print providers for better quality control. Merchants often recommend this app for its easy-to-use interface and strong features, including intuitive design tools, an AI-assisted product title and description generator, seamless Shopify integration, responsive customer support, no upfront costs, and fast shipping.
Data & Analytics
Lucky Orange Heatmaps & Replay
Lucky Orange Heatmaps & Replay: See every click, tap and scroll with Lucky Orange heatmaps and session replay for Shopify.
Free Version available: Yes
Why it works?
Merchants really appreciate this app for its visual analytics and checkout tracking, thanks to features like heatmaps, session recordings, live chat, and conversion funnels.
These tools give in-depth insights into customer behavior, helping you pinpoint where visitors click, scroll, and lose interest. You can watch full recordings of visitor sessions to identify engagement issues and checkout obstacles, which can guide you on how to improve your website and boost sales.
Buy Now Pay Later
Klarna On-Site Messaging
Klarna On-Site Messaging: Convert more sales with flexible and customized On-site Messaging about Klarna as a payment method.
Free Version available: Yes. Free for existing Klarna partners.
Why it works?
For merchants using Klarna Payments, promoting Klarna's on-site messaging across the entire site—whether on the product page, during checkout, or on the cart page - helps catch shoppers’ attention right away.
You can customize your messages and the look of the widget at important points in the shopping process to boost average order value (AOV) and improve conversions.
Conclusion
No matter if you're just starting out or already have a busy store, choosing the right apps can elevate your business and support long-term growth. The best apps for your brand will depend on what you sell and who your target audience is, but the apps mentioned in this article are definitely worth checking out to make your decision easier.