Looking at the recent BFCM data from Shopify stores - including sales trends, average cart prices, popular product categories, and top - selling regions - can offer valuable insights for your 2025 BFCM planning.
Every year, Shopify provides a live map during BFCM that showcases global sales, allowing us to join in on the excitement of this major sales event.
Let’s dive into how Shopify stores achieved their sales milestones in recent years and uncover key insights to guide your 2025 BFCM strategy.
Sales Trends and Records of Shopify Merchants During BFCM
From 2022 to 2024, Shopify merchants experienced a consistent 24% increase in total BFCM sales year-over-year. In 2024, they achieved a record-high $11.5 billion in sales during the BFCM, showcasing the strength of Shopify stores globally.
Here’s a visual representation of the key sales records from Shopify stores during BFCM worldwide:
- Total BFCM sales
- Worldwide consumers buying from Shopify brands
- Peak sales per minute
- Average cart price
- Hottest product categories
- Top-selling countries
- Top-selling cities
- Cross-border orders among global sales
Credit: All the data above comes from Shopify's reports 2002, 2023, 2024.
3 Key Takeaways for Your 2025 BFCM
With just about 90 days until BFCM, what’s your next step in getting ready for this big sales season?
Here are some insights from Shopify’s BFCM records to consider while planning:
US remains the largest market for BFCM (New York, Los Angeles, San Francisco, Miami)
If the US is within your target markets, it's crucial to focus on it for this BFCM event. While this year's unexpected tariff policies pose challenges, consumer purchasing power is at an all-time high.
Wallet share instead of Market share
Global consumer data and Shopify statistics reminds us how crucial the 'wallet share' is, a term coined by Nik Sharma.
Wallet share refers to the percentage of a customer's total spending that they are going to allocate to a specific category or brand.
Obviously, the spending varies based on factors like product type, age, income level, location (like rural versus urban areas). According to Deloitte, about 30% of high spenders contribute to roughly 70% of total holiday spending. Those'high spenders' are who you really want to focus on when competing.
Therefore, focusing on wallet share for your category or brand is more crucial for your BFCM strategy than market share.
"Payable" cart value
The average cart value for Shopify brands is around $100, which can help you figure out your ideal 'wallet share'. While your product niche might have different price points, focus on your main products when setting promos.
For instance, if your main product costs $100 and you create a BFCM bundle priced at $180, potential buyers may hesitate as they already anchor to the $100 price. You can start A/B testing with a modest increase - try raising the cart value by 10% to 30% above your main product price to find the sweet spot.
Conclusion
Shopify's BFCM sales data shows that it's one of the biggest holiday shopping seasons, with a lot of momentum building up to Black Friday and Cyber Monday. That’s why early preparation is essential.
Since many shoppers start their holiday shopping as early as October, consider running small promo campaigns from October through December to test your flows, offers, and creatives. And don't forget to leverage tools like Easy Content Builder to enhance your landing and product pages - whether short-form or long-form - for the BFCM events.
For those who browse early but wait for the big sales, gather their contact info before peak week. With these leads, you can retarget them during the holidays with personalized offers that feel timely, not spammy.