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For any Shopify store, About Us is a substantial page that you need to take seriously. Anyone new to your store wants to learn more than just the price point before they make a purchase decision. So, "About Us" page is an effective way to connect with your potential customers better and earn their trust over time.

This article will provide 12 best 'About Us' examples and tips for creating a compelling About Us page on your Shopify stores.

After months of hard work, we are excited to release Easy Content Builder (V2) with a complete overhaul of the code base, UI, new features, and improvements.

Let's take a closer look at what's new in the Easy Content Builder (V2).

Overhaul the whole code base

Our team did go the extra mile and re-wrote the whole Easy Content Builder's code base to optimize the app further and made sure our new UI blends in nicely.

Nov 30, 2023 Update: Easy Content Builder introduces a new feature that enables you to create new Shopify metaobject templates faster - a handy way to create fully custom pages such as Recipes, Ingredient Lists, Product manuals (pdf files), Author bio, etc., More details here.

Easy Content Builder now allows you to add custom data and content by using metaobjects as a dynamic source. Metaobjects help you define and create custom structured, reusable data to enrich your Shopify pages that standard features can't match - such as size charts, product FAQs, ingredient lists, collection banners, recipes, specifications, etc.

Currently, the Easy Content Builder app helps you create and connect metaobjects to your Shopify online store through dynamic sources for 3 types of content:

• Icons with text
• Tabs - coming soon
• Accordions - coming soon

We're pleased to announce the new enhanced Custom CSS of our Easy Content Builder app (ECB) for Shopify. This update also brings some new product detail page templates.

For the past few weeks we have been exploring new features and updating every aspect of our Easy Content Builder (ECB) app. It’s been a while in the making; now, we’re happy to keep you informed on the latest updates to the ECB app. This release focuses on adding new product page templates, improving the core components of the app, and adding new features like on-scroll animations and column/row gaps. 

Enable animations on scroll

Easy Content Builder now supports the on-scroll animation, and it lets you apply different types of animation to elements within each section as you scroll down the page. Below are the different kinds of animation that are available for you to choose from:

Easy Content Builder now introduces a new way to create metaobject templates faster. Whether you need to add unique content sections to specific products or create shared sections for multiple pages, metaobjects offer a flexible and efficient solution.

This article will shed light on what Shopify metaobjects are, when you should use metaobjects, and how to create a metaobject template on your Shopify store using Easy Content Builder.

Important Update: the Free version of Easy Content Builder is now available! Learn what the Free plan offers here.

We are thrilled to introduce our upcoming Shopify app - Easy Content Blocks - that lets you combine pre-designed blocks to inject inline content to a page within just a few minutes, without having to interact with Liquid templates or code. Add, configure, and preview changes in real time. It's that simple!

Content Blocks are flexible. You sort through the relevant blocks - featured product carousel, tabs, testimonials, or the other pre-designed blocks provided by Easy Content Blocks, then pick and customize each one to make it fit your needs. 

We are incredibly excited to introduce to you an entirely new dashboard of the Posstack Easy Content Builder. This update includes a new workflow to create custom templates and assign them to multiple pages at once.

Let's take a look at these new essential updates.

For any Shopify store, e-commerce landing pages are digital storefronts that play a crucial role in the success of your store. While you have just a few seconds to attract and engage your visitors who land on your pages, what’re the key elements and the best practice that helps you build a high-converting landing page?

In this article, I will walk you through:

• Types of e-commerce landing pages
• Essential elements of and the best practice for an e-commerce landing page
• New landing page templates created by Easy Content Builder

Let’s start with the types of landing pages for a Shopify store and what they can do for your business.

Nov 30, 2023 Update: If you want to display an Artist profile section on a product, article, or any page, we recommend you use the ECB Author metaobject. This way, you can create a single artist profile and reuse it on any page. Any edits you make to this artist profile will automatically be reflected on any page where it is used.

If you're about to build a painting business - whether you are an artist or a curator - here are 5 outstanding Shopify art store examples to give you some inspiration and handy tips to apply to your store.

While this article mainly walks through the product detail pages, you can also look at other standard pages on these Shopify stores to learn best practices in their design, UX, navigational flow, on-site marketing, copywriting, and photography. This will definitely save you time and cost.

Nov 30, 2023 Update: Easy Content Builder now supports Icons With Text using metaobjects. Learn more.

This post is part of a series called Shopify Dawn theme enhancements:

• Shopify Dawn theme: multicolumn & How to enrich it (Part 1)
• Shopify Dawn theme: Images With Text & How to enrich it (Part 2)

In the previous post in this series, we explored how to add the multicolumn sections with rich content blocks (not just a Text block) and Images With Text (with different styles) to the Dawn theme.

In this post, our team at Posstack will:

• Explain a few missing features in the Dawn theme
• Share how to enhance the Icons With Text in the Dawn theme without coding

Nov 30, 2023 Update: Easy Content Builder now supports using metaobjects. If you want to load dynamic images to the Image With Text section, use ECB Media Metaobject. Learn more.

This post is part of a series called Shopify Dawn theme enhancements:

• Shopify Dawn theme: multicolumn & how to enrich it (Part 1)
• Shopify Dawn theme: Icons With Text & how to enrich it (Part 3)

In the previous post in this series, we explored how to add the multicolumn sections with rich content blocks (not just a Text block) to the Dawn theme.

In this post, we will:

• Explain a few missing features in the Dawn theme
• Share how to enhance the Image With Text in the Dawn theme without coding

Nov 30, 2023 Update: Easy Content Builder now supports metaobject templates.

This post is part of a series called Shopify Dawn theme enhancements:

• Shopify Dawn theme: Image With Text & How to enrich it (Part 2)
• Shopify Dawn theme: Icons With Text & How to enrich it (Part 3)

In this series, our team at Posstack will:

• Explain a few missing features in the Dawn theme
• Share how to enhance the Dawn theme without coding

Dawn - the first free OS 2.0 theme built by Shopify - is a good starting point, you can make it easy or go advanced. Learn why you should consider using the Dawn theme here.

In this first post, let’s begin with creating multicolumn layouts and adding any block types to the grid column.

Nov 30, 2023 Update: In case you are interested, Easy Content Builder now supports metaobject templates.

Dawn is the first free Online Store 2.0 thememaintained and built by Shopify. This flagship theme was first announced in June 2021 at Unite, along with the launch of the Online Store 2.0.

Since then, Dawn has become a Shopify reference theme and is used as the basis for all free Shopify themes. All Shopify development stores created after 29 June 2021 use Dawn as their default theme.

Upon our observation, we’ve recently seen many upvotes from the Shopify developers despite Dawn’s ‘minimal set of features’; a few to name: “The Dawn theme is best, you can make it as easy or go advanced,” “I find the Dawn theme is a great theme for fashion,” “Free theme: I’d go for Dawn. The theme that most Shopify themes are built off so a good starting point if you need further development later.”...

Let’s find out why Dawn is the ideal way to start configuring your Shopify store.

We all know the product page is one of the most essential pages on your Shopify store. In many cases, a short and concise product detail page is crucial to encourage a conversion. 

But there are several circumstances where long-form product detail pages can increase sales better than shorter ones. For instance, if your products/services are: 

• Expensive 
• Complicated
• Or require a big commitment

With longer product pages, you can provide more comprehensive product details and in-depth benefits, showcase the product development behind the scene, etc. This helps your visitors fully understand your product/service better and, in return, convinces them to purchase faster. 

Nov 30, 2023 Update: If you want to display a Manufacturer or Brand profile on a product, article, or any page, we recommend you use the ECB Author metaobject. This way, you can create a single Manufacturer profile and reuse it on any page. Any edits you make to this artist profile will automatically be reflected on any page where it is used.

Creating a one product Shopify store means a much larger chance of success since you focus on selling one thing really well if done right.

A one product Shopify store refers to stores that literally sell only one product type. Opting for a one product store is the right path for some vendors, and this approach has pros and cons.