In this article:
- Glow Recipe (Type: Bundle Builder)
- Keep Your Cadence (Type: Bundle Builder)
- Esmi (Type: Bundle Builder)
- IN BED (Type: Bundle Builder)
- Baronfig (Type: prebuilt bundle)
- Hedley & Bennett (Type: Virtual Bundle)
- Boll & Branch (Type: Bundle Builder)
- Kosas (Type: Bundle Builder)
- Leafy Sheets (Type: Virtual Bundle (for bulk discounting))
- Leaf Shave (Type: Cross-sell as a Bundle)
- WellPath (Type: Upsell as Bundle)
- Branch (Type: Upsell as a Bundle)
- Brumate (Type: Cross-sell as a Bundle)
- Great Jones (Type: Upsell as a Bundle)
- Verb (Type: fixed bundle)
- Cushion Lab (Type: Cross-sell as a Bundle)
- LVLY (Type: Bundle Builder)
- Anyday (Type: Cross-sell as a Bundle)
- Boie USA (Type: Virtual Bundle)
- Huel (Type: Prebuilt Bundle)
- Hismile (Type: Bundle Builder)
- Kylie Cosmetics (Type: Fixed bundle)
Product bundles are a powerful way to increase your average order value (AOV) and increase the margin on every order for your Shopify store.
Bundles can take various forms, from fixed bundles like A + B + C, A + A + B, or A + A + A for bulk discounting, to more advanced "Build your own bundle" options.
Like other sales tactics, successfully bundling products is an art. Let's explore product bundles offered by real ecommerce brands on Shopify to get inspired for setting up your own. But first, let's familiarize ourselves with the common bundle types that can be used on Shopify stores.
Common types of product bundles
Pre-built bundle
With pre-built bundles or sets, products are grouped and sold as a package. The bundle is considered a single SKU, so the revenue is tracked against the bundle, not the individual items, and the inventory is managed as one item
Prebuilt bundles are the most basic form of product bundling and are particularly suitable for products without variants or options, often used for gift sets.
Virtual bundles
A virtual bundle is created from a predetermined set of products, allowing customers to choose from associated variants. It can also refer to a fixed bundle with multiple units of the same product, typically for bulk discounting.
Usually, in your analytics, the revenue from the virtual bundle is tracked as a single product. However, your warehouse and ERP typically require the revenue to be attributed separately to each product in the bundle. Inventory is also tracked individually, with each product having a separate SKU in the warehouse and ERP.
Depending on your specific requirements and the bundle app you use, you may need to consult your app developers to understand how the revenue and inventory are managed.
Tip: For new Shopify stores aiming to create and sell fixed bundles and multipacks, using the Shopify Bundles app is a great choice. It's free and seamlessly integrates with product setup, ensures a smooth checkout process, and provides itemized billing and tax details (and you can expect more enhancements with upcoming Shopify releases).
Bundle Builder - ‘Build your own bundle’
Bundle Builder is an advanced virtual bundle that enables customers to choose which products they want to purchase together.
This is ideal for allowing customers to select a complex product with various associated variants or to upsell associated products and accessories.
Upsell/Cross-sell as a Bundle
Sometimes, products are bundled together as an upsell (encouraging the customer to upgrade) or a cross-sell (promoting related products that are connected to other products in a similar category).
A well-known example used by Amazon is "Buy Together and Save," which bundles related products and enables customers to add multiple items to their cart simultaneously.
This option becomes highly effective when combined with promotions and discounts.
Shopify Bundle examples
Glow Recipe (Type: Bundle Builder)
Keep Your Cadence (Type: Bundle Builder)
Esmi (Type: Bundle Builder)
IN BED (Type: Bundle Builder)
Baronfig (Type: prebuilt bundle)
Hedley & Bennett (Type: Virtual Bundle)
Boll & Branch (Type: Bundle Builder)
Kosas (Type: Bundle Builder)
Leafy Sheets (Type: Virtual Bundle (for bulk discounting))
Leaf Shave (Type: Cross-sell as a Bundle)
WellPath (Type: Upsell as Bundle)
Branch (Type: Upsell as a Bundle)
Brumate (Type: Cross-sell as a Bundle)
Great Jones (Type: Upsell as a Bundle)
Verb (Type: fixed bundle)
Cushion Lab (Type: Cross-sell as a Bundle)
LVLY (Type: Bundle Builder)
Anyday (Type: Cross-sell as a Bundle)
Boie USA (Type: Virtual Bundle)
Huel (Type: Prebuilt Bundle)
Hismile (Type: Bundle Builder)
Kylie Cosmetics (Type: Fixed bundle)
Conclusion
Creating product bundles is an effective strategy to boost your average order value. We hope you can find inspiration from the curated list of Shopify sites that implement bundling well and apply it to your business. It's crucial to offer customers appealing "bundles" without sacrificing your individual product margins.
As a side note, Shopify offers a free bundles app. While this app may not have all the advanced bundling features like Mix and Match bundles and complex promotional bundling options, the Shopify native bundle function is effective for many situations. You can seamlessly integrate this free bundle app with Easy Content Builder to design your own unique bundle page, as demonstrated in this example.