shopify 101

The 'Buy' section right above the fold of your Shopify product page (PDP) is super important. You don't need to squeeze every little detail in here, but you definitely want to ensure that it can sell the product using just what's in that space.

Check out these 5 sections from Easy Content Builder to make your 'Buy' box really pop at the top of your Shopify product page. Plus, this article also shares 7 great sections to enhance the area below the fold. The best part? You don’t need any coding skills. Your marketing team can jump right in and make changes right within the Shopify editor.

As you might know...

Amazon attributed upsells and cross-sells helped them gain 35% of its revenue - both the 'Frequently Bought Together' and 'Customers Who Bought This Item Also Bought'.

Sounds great? So, how to boost your Shopify store sales with similar upsells and cross-sells?

In this post, we will look at real-life examples of upsells and cross-sells and learn what's the best way to approach this product recommendation strategy.

Building a successful brand on Shopify involves more than just setting up a basic store with great products. That’s why top Shopify stores use various apps to enhance their core features, improve customer experience or increase sales.

However, navigating through thousands of Shopify apps to find the right ones for your store can be daunting.

To help you out, we’ve put together a list of 15+ top Shopify apps for 2026. This selection is informed by our four years of experience with users of the Easy Content Builder, and we’ve also talked to Shopify merchants about the apps they find most useful. Importantly, these apps have been widely adopted by numerous active Shopify stores and have proven to genuinely make a difference - no trial and error for beginners here.

Searching for the best Shopify stores using the Dawn theme for inspiration to create your custom store?

As you might know, Dawn is the ideal way to start configuring your Shopify store. You can find out why here. Dawn is the first free Online Store 2.0 theme maintained and built by Shopify. This modern and flexible theme is used as the basis for all free Shopify themes.

We’ve browsed hundreds of stores using the Dawn theme from various niches - home decor, fashion, cosmetics, etc. - and picked those we loved most.

In this post, you will find both minimal sites with a similar look to the default Dawn design and heavily customized sites built off on this flagship theme.

Creating a one product Shopify store means a much larger chance of success since you focus on selling one thing really well if done right.

A one product Shopify store refers to stores that literally sell only one product type. Opting for a one product store is the right path for some vendors, and this approach has pros and cons.

Let’s dive into some top listicle examples on Shopify and see how leading brands use them to create landing pages that really convert. We’ll point out some key takeaways that we hope will inspire you to create your own.

Why is it that we're constantly asking ourselves, "What's a good bundling app for Shopify?"

We all understand that bundling products is one of the best ways to boost your AOV (Average Order Value). Fortunately, Shopify provides a free bundles app. However, it's worth noting that this native app lacks some advanced bundling features, such as Mix and Match bundles and complex promotional bundling options. Nevertheless, the Shopify native bundle function works well for many scenarios.