shopify CRO

Building a successful brand on Shopify involves more than just setting up a basic store with great products. That’s why top Shopify stores use various apps to enhance their core features, improve customer experience or increase sales.

However, navigating through thousands of Shopify apps to find the right ones for your store can be daunting.

To help you out, we’ve put together a list of 15+ top Shopify apps for 2026. This selection is informed by our four years of experience with users of the Easy Content Builder, and we’ve also talked to Shopify merchants about the apps they find most useful. Importantly, these apps have been widely adopted by numerous active Shopify stores and have proven to genuinely make a difference - no trial and error for beginners here.

Let’s dive into some top listicle examples on Shopify and see how leading brands use them to create landing pages that really convert. We’ll point out some key takeaways that we hope will inspire you to create your own.

Why is it that we're constantly asking ourselves, "What's a good bundling app for Shopify?"

We all understand that bundling products is one of the best ways to boost your AOV (Average Order Value). Fortunately, Shopify provides a free bundles app. However, it's worth noting that this native app lacks some advanced bundling features, such as Mix and Match bundles and complex promotional bundling options. Nevertheless, the Shopify native bundle function works well for many scenarios.