content marketing

For any Shopify store, e-commerce landing pages are digital storefronts that play a crucial role in the success of your store. While you have just a few seconds to attract and engage your visitors who land on your pages, what’re the key elements and the best practice that helps you build a high-converting landing page?

In this article, I will walk you through:

• Types of e-commerce landing pages
• Essential elements of and the best practice for an e-commerce landing page
• New landing page templates created by Easy Content Builder

Let’s start with the types of landing pages for a Shopify store and what they can do for your business.

As a Shopify brand owner, you always want to boost sales and engage users in your online store. One way to do this is by adding recipe cards to blog posts or pages that showcase your products in a unique and compelling way. Recipes are powerful content types that can help you attract and retain customers by providing them with step-by-step instructions, beautiful images, and useful tips.

Whether you sell food and drink items, beauty products, kitchen equipment, or anything in between, you can demonstrate how your products can be used in creative and delicious ways.

In this article, we curated 12 delicious recipe pages on Shopify that can help you get inspired and create your own recipe pages.

Nov 30, 2023 Update: In case you are interested, Easy Content Builder now supports metaobject templates.

Dawn is the first free Online Store 2.0 thememaintained and built by Shopify. This flagship theme was first announced in June 2021 at Unite, along with the launch of the Online Store 2.0.

Since then, Dawn has become a Shopify reference theme and is used as the basis for all free Shopify themes. All Shopify development stores created after 29 June 2021 use Dawn as their default theme.

Upon our observation, we’ve recently seen many upvotes from the Shopify developers despite Dawn’s ‘minimal set of features’; a few to name: “The Dawn theme is best, you can make it as easy or go advanced,” “I find the Dawn theme is a great theme for fashion,” “Free theme: I’d go for Dawn. The theme that most Shopify themes are built off so a good starting point if you need further development later.”...

Let’s find out why Dawn is the ideal way to start configuring your Shopify store.

When it comes to a Shopify store, hero banners are a key part of your home page and store landing pages. It's a powerful way to create an immediate impression, highlight promotions, and bring your products to life in an engaging, attractive format.

In this article below, you will learn 6 important things to get the hero banners right, the recommended format and dimensions, and 10 examples to inspire you to design your own hero banners.

The 'Buy' section right above the fold of your Shopify product page (PDP) is super important. You don't need to squeeze every little detail in here, but you definitely want to ensure that it can sell the product using just what's in that space.

Check out these 5 sections from Easy Content Builder to make your 'Buy' box really pop at the top of your Shopify product page. Plus, this article also shares 7 great sections to enhance the area below the fold. The best part? You don’t need any coding skills. Your marketing team can jump right in and make changes right within the Shopify editor.

We all know the product page is one of the most essential pages on your Shopify store. In many cases, a short and concise product detail page is crucial to encourage a conversion. 

But there are several circumstances where long-form product detail pages can increase sales better than shorter ones. For instance, if your products/services are: 

• Expensive 
• Complicated
• Or require a big commitment

With longer product pages, you can provide more comprehensive product details and in-depth benefits, showcase the product development behind the scene, etc. This helps your visitors fully understand your product/service better and, in return, convinces them to purchase faster. 

As you might know...

Amazon attributed upsells and cross-sells helped them gain 35% of its revenue - both the 'Frequently Bought Together' and 'Customers Who Bought This Item Also Bought'.

Sounds great? So, how to boost your Shopify store sales with similar upsells and cross-sells?

In this post, we will look at real-life examples of upsells and cross-sells and learn what's the best way to approach this product recommendation strategy.

Searching for the best Shopify stores using the Dawn theme for inspiration to create your custom store?

As you might know, Dawn is the ideal way to start configuring your Shopify store. You can find out why here. Dawn is the first free Online Store 2.0 theme maintained and built by Shopify. This modern and flexible theme is used as the basis for all free Shopify themes.

We’ve browsed hundreds of stores using the Dawn theme from various niches - home decor, fashion, cosmetics, etc. - and picked those we loved most.

In this post, you will find both minimal sites with a similar look to the default Dawn design and heavily customized sites built off on this flagship theme.

We've enhanced our Easy Content Builder with a more robust features to present your blog posts on your Shopify stores. Now, this set of feature belongs to a separate section (called Blog Post Grid / Slider) which was originally built in as a part of the Item List section.

Introducing Blog Post Grid/Slider section

With the new Blog Post Grid/Slider section, you can easily create a carousel, grid, or masonry layout for your blog posts on any Shopify page. Here’s what you can display: