content marketing

You'll be glad to know that Easy Content Builder now supports structured data (schema.org) to create rich snippets for the Circle Menu, Accordion, and Featured Products sections, as well as all blog posts. This will help improve the overall SEO performance of your Shopify store.

For any Shopify store, in addition to the main mega menu with multi-columns and images, there's another useful menu type called the circle menu (also known as bubble navigation) that can be integrated within the body of the homepage, the filter at the top of collection pages, or any page of your choice.

Check out these 10 real ecommerce stores that use circle menus to enhance their navigation. This will give you valuable insights and best practices for implementing circle menus in your Shopify store.

Let's dive in.

Nov 30, 2023 Update: If you want to display an Author profile on an article, product, or any page, we recommend you use the ECB Author metaobject. This way, you can create a single Author profile and reuse it on any page. Any edits you make to this artist profile will automatically be reflected on any page where it is used.

Blogs and content creation can be an effective marketing channel for any Shopify store. There are some arguments against how essential a blog is to a Shopify store - especially from ones who prefer to use transactional tactics such as Facebook, Google, or TikTok ads. But, if you aim at brand building in the long run, having an ecommerce blog as part of your Shopify store is a must-have and highly beneficial.

In this article, we will explore 10 amazing blog examples from Shopify stores and learn a few things about how to build an effective ecommerce blog.

If you’re selling creams, serums, soaps, or other skin and hair care products online, you can use the Dawn theme and the Posstack Easy Content Builder to create a store that reflects your brand’s unique look and feel.

Starting with prebuilt sections, Easy Content Builder provides a no-code and easy way, even without coding skills.

Are blogs still relevant for your e-commerce business these days, especially with ads dominating the scene?

Look at big brands like Gymshark and Stanley — they rank for tons of niche keywords and attract hundreds of thousands of visitors each month.

If you’re not adding a blog to your Shopify store, you’re missing out on a great way to connect with your audience, boost your brand image, and share your values.

Effective blogging can drive valuable SEO traffic to your product pages without relying solely on ads.

In this article, we’ve selected 5 impressive blogs from real Shopify stores that demonstrate how powerful blogging can be for business growth.

Before we dive into the list, let’s explore an easy way to create eye-catching blog post templates on Shopify without any coding skills.

Looking for effective landing page examples for your Shopify store?

We've put together six Shopify landing pages that were built on the Dawn theme, so you can get inspired and create your own amazing pages.

But before you dive in, we recommend learning how to natively build and launch a landing page in Shopify itself. This will help you get the most out of your page-building experience.

Just think about it: a few years ago, if you wanted to set up a custom Shopify product page or a detailed long-form page, you probably had to hire a Shopify agency or bring in some developers. But now, with Easy Content Builder, you can add advanced custom sections to your pages without touching any code.

Just start with your marketing ideas, you'll be able to turn them into a high-converting page in no time.

We just pushed six new pre-built product templates and configuration improvements for the Easy Content Builder. You now have more page variations and content blocks when building a product detail page on Shopify. 

We're pleased to announce the important improvements of our Easy Content Builder - bringing new hierarchical grids. This update gives you creative control to create a few different types of sections in more interesting layouts beyond the common column and modular grids.

After months of hard work, we are excited to release Easy Content Builder (V2) with a complete overhaul of the code base, UI, new features, and improvements.

Let's take a closer look at what's new in the Easy Content Builder (V2).

Overhaul the whole code base

Our team did go the extra mile and re-wrote the whole Easy Content Builder's code base to optimize the app further and made sure our new UI blends in nicely.

Nov 30, 2023 Update: Easy Content Builder introduces a new feature that enables you to create new Shopify metaobject templates faster - a handy way to create fully custom pages such as Recipes, Ingredient Lists, Product manuals (pdf files), Author bio, etc., More details here.

Easy Content Builder now allows you to add custom data and content by using metaobjects as a dynamic source. Metaobjects help you define and create custom structured, reusable data to enrich your Shopify pages that standard features can't match - such as size charts, product FAQs, ingredient lists, collection banners, recipes, specifications, etc.

Currently, the Easy Content Builder app helps you create and connect metaobjects to your Shopify online store through dynamic sources for 3 types of content:

• Icons with text
• Tabs - coming soon
• Accordions - coming soon

July 2024 Update: As Andi shifts her focus to other channels, this store is now closed.

We're thrilled to spotlight Banana Llama, a brand owned by the Scottish artist - Andi. The bananallama.co.uk exemplifies minimal design and effective use of Easy Content Builder's features.

Meet Andi: The UX/UI Designer by day, freelance artist by night.

Andi has a strong passion for illustration & creativity. She provides unique hand-drawn pieces of Wall Art Prints, custom Portraits, or Birthday Cards.

It is our pleasure to highlight a remarkable brand called This Sucks™ that produces and distributes single origin ground coffee and mineral water. This Sucks™ is a perfect representation of a Shopify store that features a simple yet elegant design, coupled with effective use of the Easy Content Builder to enhance its homepage - https://this-sucks.com.

We're pleased to announce the new enhanced Custom CSS of our Easy Content Builder app (ECB) for Shopify. This update also brings some new product detail page templates.

For the past few weeks we have been exploring new features and updating every aspect of our Easy Content Builder (ECB) app. It’s been a while in the making; now, we’re happy to keep you informed on the latest updates to the ECB app. This release focuses on adding new product page templates, improving the core components of the app, and adding new features like on-scroll animations and column/row gaps. 

Enable animations on scroll

Easy Content Builder now supports the on-scroll animation, and it lets you apply different types of animation to elements within each section as you scroll down the page. Below are the different kinds of animation that are available for you to choose from:

With Instagram reaching 1 billion monthly active users and TikTok exceeding 1 billion monthly active users worldwide, it's essential to integrate Instagram Feed, TikTok, Vimeo, and Youtube videos into your Shopify store to capitalize on these platforms' massive audiences and increase traffic and sales.

Did you notice that My Retro Poster's homepage is completely built using Shopify's awesome free theme, Dawn? The My Retro Poster team did an incredible job customizing the default Dawn homepage, collection pages, product detail pages, and more with the Posstack Easy Content Builder app.

They’ve transformed their huge collection of retro posters into a delightful art gallery — all without any coding.

Important Update: the Free version of Easy Content Builder is now available! Learn what the Free plan offers here.

We are thrilled to introduce our upcoming Shopify app - Easy Content Blocks - that lets you combine pre-designed blocks to inject inline content to a page within just a few minutes, without having to interact with Liquid templates or code. Add, configure, and preview changes in real time. It's that simple!

Content Blocks are flexible. You sort through the relevant blocks - featured product carousel, tabs, testimonials, or the other pre-designed blocks provided by Easy Content Blocks, then pick and customize each one to make it fit your needs. 

We're excited to introduce our new BFCM landing page template for Shopify, designed with Easy Content Builder. With the upcoming big sale events like Black Friday Cyber Monday and Xmas, our BFCM template empowers you to create a powerful and unique Shopify landing page that engages your audience and drives desired actions.

Let's take a closer look at some key sections and how you can optimize your Shopify landing page to effectively showcase your brand and products. From the compelling hero section to the versatile "Shop" section featuring a countdown timer, and the flexible color theme and column layouts, you'll see how each element can be tailored to suit your specific needs and create a unique and engaging experience for your visitors. Let's get started.

We're thrilled to introduce our new custom section library, which illustrates how you can blend different app blocks in Easy Content Builder to create custom sections for your Shopify store. It's easy enough for anyone on your team to drag, drop, and create these custom sections in just minutes - no developer required.

Each custom section example details the specific app blocks it contains, allowing you to experiment with a variety of blocks available in Easy Content Builder to tailor it to your preferences.