We just pushed six new pre-built product templates and configuration improvements for the Easy Content Builder. You now have more page variations and content blocks when building a product detail page on Shopify. 

Important Update: the Free version of Easy Content Builder is now available! Learn what the Free plan offers here.

We are thrilled to introduce our upcoming Shopify app - Easy Content Blocks - that lets you combine pre-designed blocks to inject inline content to a page within just a few minutes, without having to interact with Liquid templates or code. Add, configure, and preview changes in real time. It's that simple!

Content Blocks are flexible. You sort through the relevant blocks - featured product carousel, tabs, testimonials, or the other pre-designed blocks provided by Easy Content Blocks, then pick and customize each one to make it fit your needs. 

We all know the product page is one of the most essential pages on your Shopify store. In many cases, a short and concise product detail page is crucial to encourage a conversion. 

But there are several circumstances where long-form product detail pages can increase sales better than shorter ones. For instance, if your products/services are: 

• Expensive 
• Complicated
• Or require a big commitment

With longer product pages, you can provide more comprehensive product details and in-depth benefits, showcase the product development behind the scene, etc. This helps your visitors fully understand your product/service better and, in return, convinces them to purchase faster.