store design

We're excited to introduce our new BFCM landing page template for Shopify, designed with Easy Content Builder. With the upcoming big sale events like Black Friday Cyber Monday and Xmas, our BFCM template empowers you to create a powerful and unique Shopify landing page that engages your audience and drives desired actions.

Let's take a closer look at some key sections and how you can optimize your Shopify landing page to effectively showcase your brand and products. From the compelling hero section to the versatile "Shop" section featuring a countdown timer, and the flexible color theme and column layouts, you'll see how each element can be tailored to suit your specific needs and create a unique and engaging experience for your visitors. Let's get started.

We're thrilled to introduce our latest updates for this month. Our main focus has been on enhancing our existing sections. Our new updates for June 2024 include the following:

• You can now enable the modal feature in three sections - Images With Text, Section Title, and Button - to open links in a lightbox.
• Featured Product image grid now allows you to display multiple images (slider) in a product card.
• Rich Snippets are now available for Circle Menu, Accordion, Products, and Article sections.

We're thrilled to introduce our new custom section library, which illustrates how you can blend different app blocks in Easy Content Builder to create custom sections for your Shopify store. It's easy enough for anyone on your team to drag, drop, and create these custom sections in just minutes - no developer required.

Each custom section example details the specific app blocks it contains, allowing you to experiment with a variety of blocks available in Easy Content Builder to tailor it to your preferences.

We are incredibly excited to introduce to you an entirely new dashboard of the Posstack Easy Content Builder. This update includes a new workflow to create custom templates and assign them to multiple pages at once.

Let's take a look at these new essential updates.

For any Shopify store, e-commerce landing pages are digital storefronts that play a crucial role in the success of your store. While you have just a few seconds to attract and engage your visitors who land on your pages, what’re the key elements and the best practice that helps you build a high-converting landing page?

In this article, I will walk you through:

• Types of e-commerce landing pages
• Essential elements of and the best practice for an e-commerce landing page
• New landing page templates created by Easy Content Builder

Let’s start with the types of landing pages for a Shopify store and what they can do for your business.

As a Shopify brand owner, you always want to boost sales and engage users in your online store. One way to do this is by adding recipe cards to blog posts or pages that showcase your products in a unique and compelling way. Recipes are powerful content types that can help you attract and retain customers by providing them with step-by-step instructions, beautiful images, and useful tips.

Whether you sell food and drink items, beauty products, kitchen equipment, or anything in between, you can demonstrate how your products can be used in creative and delicious ways.

In this article, we curated 12 delicious recipe pages on Shopify that can help you get inspired and create your own recipe pages.

Nov 30, 2023 Update: If you want to display an Artist profile section on a product, article, or any page, we recommend you use the ECB Author metaobject. This way, you can create a single artist profile and reuse it on any page. Any edits you make to this artist profile will automatically be reflected on any page where it is used.

If you're about to build a painting business - whether you are an artist or a curator - here are 5 outstanding Shopify art store examples to give you some inspiration and handy tips to apply to your store.

While this article mainly walks through the product detail pages, you can also look at other standard pages on these Shopify stores to learn best practices in their design, UX, navigational flow, on-site marketing, copywriting, and photography. This will definitely save you time and cost.

Nov 30, 2023 Update: Easy Content Builder now supports Icons With Text using metaobjects. Learn more.

This post is part of a series called Shopify Dawn theme enhancements:

• Shopify Dawn theme: multicolumn & How to enrich it (Part 1)
• Shopify Dawn theme: Images With Text & How to enrich it (Part 2)

In the previous post in this series, we explored how to add the multicolumn sections with rich content blocks (not just a Text block) and Images With Text (with different styles) to the Dawn theme.

In this post, our team at Posstack will:

• Explain a few missing features in the Dawn theme
• Share how to enhance the Icons With Text in the Dawn theme without coding

Nov 30, 2023 Update: Easy Content Builder now supports using metaobjects. If you want to load dynamic images to the Image With Text section, use ECB Media Metaobject. Learn more.

This post is part of a series called Shopify Dawn theme enhancements:

• Shopify Dawn theme: multicolumn & how to enrich it (Part 1)
• Shopify Dawn theme: Icons With Text & how to enrich it (Part 3)

In the previous post in this series, we explored how to add the multicolumn sections with rich content blocks (not just a Text block) to the Dawn theme.

In this post, we will:

• Explain a few missing features in the Dawn theme
• Share how to enhance the Image With Text in the Dawn theme without coding

Nov 30, 2023 Update: Easy Content Builder now supports metaobject templates.

This post is part of a series called Shopify Dawn theme enhancements:

• Shopify Dawn theme: Image With Text & How to enrich it (Part 2)
• Shopify Dawn theme: Icons With Text & How to enrich it (Part 3)

In this series, our team at Posstack will:

• Explain a few missing features in the Dawn theme
• Share how to enhance the Dawn theme without coding

Dawn - the first free OS 2.0 theme built by Shopify - is a good starting point, you can make it easy or go advanced. Learn why you should consider using the Dawn theme here.

In this first post, let’s begin with creating multicolumn layouts and adding any block types to the grid column.

Product bundles are a powerful way to increase your average order value (AOV) and increase the margin on every order for your Shopify store.

Bundles can take various forms, from fixed bundles like A + B + C, A + A + B, or A + A + A for bulk discounting, to more advanced "Build your own bundle" options.

Like other sales tactics, successfully bundling products is an art. Let's explore product bundles offered by real ecommerce brands on Shopify to get inspired for setting up your own. But first, let's familiarize ourselves with the common bundle types that can be used on Shopify stores.

Welcome to the Shopify section example series where we curate a list of the best Shopify sections to inspire your Shopify store.

• Part 1: Shopify hero section examples (the current page you're viewing here)
• Part 2: Shopify product bundle examples
• Part 3: (to be updated)

Let's start with Part 1 - a curated list of hero sections from 30 Shopify Plus stores to spark ideas for your brand.

After exploring these real Shopify stores, we hope you'll find hints on what makes a Shopify hero section stand out. Despite using common elements like Heading, Description, Tagline, CTAs, and featured images, these examples are all unique and outstanding.

Nov 30, 2023 Update: In case you are interested, Easy Content Builder now supports metaobject templates.

Dawn is the first free Online Store 2.0 thememaintained and built by Shopify. This flagship theme was first announced in June 2021 at Unite, along with the launch of the Online Store 2.0.

Since then, Dawn has become a Shopify reference theme and is used as the basis for all free Shopify themes. All Shopify development stores created after 29 June 2021 use Dawn as their default theme.

Upon our observation, we’ve recently seen many upvotes from the Shopify developers despite Dawn’s ‘minimal set of features’; a few to name: “The Dawn theme is best, you can make it as easy or go advanced,” “I find the Dawn theme is a great theme for fashion,” “Free theme: I’d go for Dawn. The theme that most Shopify themes are built off so a good starting point if you need further development later.”...

Let’s find out why Dawn is the ideal way to start configuring your Shopify store.

When it comes to a Shopify store, hero banners are a key part of your home page and store landing pages. It's a powerful way to create an immediate impression, highlight promotions, and bring your products to life in an engaging, attractive format.

In this article below, you will learn 6 important things to get the hero banners right, the recommended format and dimensions, and 10 examples to inspire you to design your own hero banners.

The best Shopify sites have one thing in common: beautiful product photos. They load the right image size for the right situation and load fast.

The image sizes for your store will vary depending on the Shopify theme you use. Here we will give some recommended image dimensions that are best for Desktop and mobile screens while keeping your store loading fast.

In this article:

1. Recommended dimensions for Shopify product images
2. Recommended dimensions for Shopify category banner, hero, and slideshow images
3. File format: why JPEG is the best friend. When & how is WebP used on Shopify?
4. The actual image size vs. HTML container size
5. Shopify image compression and optimization

We all know the product page is one of the most essential pages on your Shopify store. In many cases, a short and concise product detail page is crucial to encourage a conversion. 

But there are several circumstances where long-form product detail pages can increase sales better than shorter ones. For instance, if your products/services are: 

• Expensive 
• Complicated
• Or require a big commitment

With longer product pages, you can provide more comprehensive product details and in-depth benefits, showcase the product development behind the scene, etc. This helps your visitors fully understand your product/service better and, in return, convinces them to purchase faster. 

As you might know...

Amazon attributed upsells and cross-sells helped them gain 35% of its revenue - both the 'Frequently Bought Together' and 'Customers Who Bought This Item Also Bought'.

Sounds great? So, how to boost your Shopify store sales with similar upsells and cross-sells?

In this post, we will look at real-life examples of upsells and cross-sells and learn what's the best way to approach this product recommendation strategy.

Nov 30, 2023 Update: If you want to display a Manufacturer or Brand profile on a product, article, or any page, we recommend you use the ECB Author metaobject. This way, you can create a single Manufacturer profile and reuse it on any page. Any edits you make to this artist profile will automatically be reflected on any page where it is used.

Creating a one product Shopify store means a much larger chance of success since you focus on selling one thing really well if done right.

A one product Shopify store refers to stores that literally sell only one product type. Opting for a one product store is the right path for some vendors, and this approach has pros and cons.