store design

Nov 30, 2023 Update: Easy Content Builder now supports Icons With Text using metaobjects. Learn more.

This post is part of a series called Shopify Dawn theme enhancements:

• Shopify Dawn theme: multicolumn & How to enrich it (Part 1)
• Shopify Dawn theme: Images With Text & How to enrich it (Part 2)

In the previous post in this series, we explored how to add the multicolumn sections with rich content blocks (not just a Text block) and Images With Text (with different styles) to the Dawn theme.

In this post, our team at Posstack will:

• Explain a few missing features in the Dawn theme
• Share how to enhance the Icons With Text in the Dawn theme without coding

Nov 30, 2023 Update: Easy Content Builder now supports using metaobjects. If you want to load dynamic images to the Image With Text section, use ECB Media Metaobject. Learn more.

This post is part of a series called Shopify Dawn theme enhancements:

• Shopify Dawn theme: multicolumn & how to enrich it (Part 1)
• Shopify Dawn theme: Icons With Text & how to enrich it (Part 3)

In the previous post in this series, we explored how to add the multicolumn sections with rich content blocks (not just a Text block) to the Dawn theme.

In this post, we will:

• Explain a few missing features in the Dawn theme
• Share how to enhance the Image With Text in the Dawn theme without coding

Nov 30, 2023 Update: Easy Content Builder now supports metaobject templates.

This post is part of a series called Shopify Dawn theme enhancements:

• Shopify Dawn theme: Image With Text & How to enrich it (Part 2)
• Shopify Dawn theme: Icons With Text & How to enrich it (Part 3)

In this series, our team at Posstack will:

• Explain a few missing features in the Dawn theme
• Share how to enhance the Dawn theme without coding

Dawn - the first free OS 2.0 theme built by Shopify - is a good starting point, you can make it easy or go advanced. Learn why you should consider using the Dawn theme here.

In this first post, let’s begin with creating multicolumn layouts and adding any block types to the grid column.

Nov 30, 2023 Update: In case you are interested, Easy Content Builder now supports metaobject templates.

Dawn is the first free Online Store 2.0 thememaintained and built by Shopify. This flagship theme was first announced in June 2021 at Unite, along with the launch of the Online Store 2.0.

Since then, Dawn has become a Shopify reference theme and is used as the basis for all free Shopify themes. All Shopify development stores created after 29 June 2021 use Dawn as their default theme.

Upon our observation, we’ve recently seen many upvotes from the Shopify developers despite Dawn’s ‘minimal set of features’; a few to name: “The Dawn theme is best, you can make it as easy or go advanced,” “I find the Dawn theme is a great theme for fashion,” “Free theme: I’d go for Dawn. The theme that most Shopify themes are built off so a good starting point if you need further development later.”...

Let’s find out why Dawn is the ideal way to start configuring your Shopify store.

When it comes to a Shopify store, hero banners are a key part of your home page and store landing pages. It's a powerful way to create an immediate impression, highlight promotions, and bring your products to life in an engaging, attractive format.

In this article below, you will learn 6 important things to get the hero banners right, the recommended format and dimensions, and 10 examples to inspire you to design your own hero banners.

The best Shopify sites have one thing in common: beautiful product photos. They load the right image size for the right situation and load fast.

The image sizes for your store will vary depending on the Shopify theme you use. Here we will give some recommended image dimensions that are best for Desktop and mobile screens while keeping your store loading fast.

In this article:

1. Recommended dimensions for Shopify product images
2. Recommended dimensions for Shopify category banner, hero, and slideshow images
3. File format: why JPEG is the best friend. When & how is WebP used on Shopify?
4. The actual image size vs. HTML container size
5. Shopify image compression and optimization

We all know the product page is one of the most essential pages on your Shopify store. In many cases, a short and concise product detail page is crucial to encourage a conversion. 

But there are several circumstances where long-form product detail pages can increase sales better than shorter ones. For instance, if your products/services are: 

• Expensive 
• Complicated
• Or require a big commitment

With longer product pages, you can provide more comprehensive product details and in-depth benefits, showcase the product development behind the scene, etc. This helps your visitors fully understand your product/service better and, in return, convinces them to purchase faster. 

As you might know...

Amazon attributed upsells and cross-sells helped them gain 35% of its revenue - both the 'Frequently Bought Together' and 'Customers Who Bought This Item Also Bought'.

Sounds great? So, how to boost your Shopify store sales with similar upsells and cross-sells?

In this post, we will look at real-life examples of upsells and cross-sells and learn what's the best way to approach this product recommendation strategy.

Nov 30, 2023 Update: If you want to display a Manufacturer or Brand profile on a product, article, or any page, we recommend you use the ECB Author metaobject. This way, you can create a single Manufacturer profile and reuse it on any page. Any edits you make to this artist profile will automatically be reflected on any page where it is used.

Creating a one product Shopify store means a much larger chance of success since you focus on selling one thing really well if done right.

A one product Shopify store refers to stores that literally sell only one product type. Opting for a one product store is the right path for some vendors, and this approach has pros and cons.